INTEREST
INTRIGUE
INFORM
WHEN YOU
INTRODUCE
2
After you have researched about what it is that you
want to talk about you need to provide it a structure,
an outline, a map if you may, to let the most vital,
important and valuable information hit at the right
time for the reader.
Generally, there are three parts to any write-
up- whether it is a blog post, an article, a press
release, a whitepaper, an ebook like this or even a
web page - there are certain creative liberties you
can take with relevance to the content type and
creation, however let’s first looking into all these
three parts of written content peices.
Introductions need to intrigue, inform and interest the
reader by addressing pain points and adding value
to hook the target audience and make them read
further!