WRITE
STRIKING
TITLES
1
In the jungle of digital clutter, why would someone
want to read exactly the peice you’ve written, what
value does it bring to them and why should they
spend time on this - these questions need to be
answered with the title of your peice.
It’s simple. Have you seen how well stand-up
comedy shows are titled - they exactly know their
target audience, and it hits the right chord! That’s
what you’ve got to do.
Titles are the cover to your book, and however
offbeat your piece is, it will always be judged by
the metaphorical cover, the title!