RESEARCH
1
UNDERSTAND
THE BROADER
& SHORTER
PURPOSE
Research starts with understanding the broader
purpose of the enterprise you’re writing for, whether it
is a technology based start - up, a healthcare service
or a fortune 500 company. Analyse the depths of the
organization by posing questions with 5Ws and 1H,
for instance -
What is it that they do?
Why is it necessary or unique?
Where can it make an impact?
Which target audience is the organization looking for?
When does the service solve the pain points (events)?
How is it solving a problem?
Generate more questions based on the particular content
peice that you’re creating and see if it fits well for the shorter
purpose and the broad purpose. With this information that
you have, it will be easier to articulate.