GENERATING ONLINE LEADS
FOR BANKRUPTCY ATTORNEYS
By Marina Mirabal
eGenerationMarketing
www.egenerationmarketing.com
W
hat exactly is Online Lead
Generation? Lead Generation
is the process of acquiring
leads (potential clients) through different
forms of advertising and marketing
campaigns (e.g. online, TV ads, and
print ads). Online lead generation
uses a variety of online marketing
campaigns ranging from search engine
optimization to pay-per-click advertising
to generate leads through websites.
Some Bankruptcy firms have in-house
marketing departments d YX