Consumer Bankruptcy Journal Spring 2015 - Page 36

GENERATING ONLINE LEADS FOR BANKRUPTCY ATTORNEYS By Marina Mirabal eGenerationMarketing W hat exactly is Online Lead Generation? Lead Generation is the process of acquiring leads (potential clients) through different forms of advertising and marketing campaigns (e.g. online, TV ads, and print ads). Online lead generation uses a variety of online marketing campaigns ranging from search engine optimization to pay-per-click advertising to generate leads through websites. Some Bankruptcy firms have in-house marketing departments d YX