Connected To The Land 04-2018-Fall-718-PM96 - Page 33

CANADA WINTER GAMES ATHLETIC EXCELLENCE, COMMUNITY LEGACY Story by Jessie Young. Top photo Courtesy of Canada Winter Games. W ith just a few months to go until the 27th Canada Games are set to begin, excitement is in the air in Red Deer, Alberta, the host city for the 2019 Canada Winter Games. In what has become the largest multi-sport competition in Canada, more than 3,600 athletes and coaches will be coming to participate in 21 different sports as part of what will be the largest event ever hosted in Red Deer. The 2019 Canada Winter Games will last 17 days, from February 15 until March 3, and have an estimated economic impact of approximately $132 million for the area. The most visible aspect of the Games may be the pursuit of athletic excellence, providing Canada’s most promising young athletes with an opportunity to compete in the sports they are most passionate about. 48% of Team Canada athletes who made it to the podium in the 2014 Winter Olympics in Sochi, Russia had previously participated in the Canada Games. But the Games are also about leaving a lasting legacy that host communities will benefit from long after the Games wrap up. This may be due in part to the fact that most Games are held in mid-sized cities that may need to build some facilities to host the Games, thereby contributing to athletic accessibility and community development in that city. One such legacy project in Red Deer is the construction of the newly-named Gary W. Harris Celebration Plaza. “The 2019 Games festival will be a never- before-seen multi-day winter art and cultural festival,” said Lyn Radford, Board Chair of the 2019 Canada Winter Games. “The festival will provide a unique platform for Canadian performing and visual artists to showcase their work and for the community to enjoy live entertainment at the Gary W. Harris Celebration Plaza in downtown Red Deer.” Fall 2018 Inspired to see an event driven by so many of the values that it holds dear, such as inspiring local pride, being active in the community, and working hard to achieve great things, Red Deer-based Peavey Industries is committed to a gold level of sponsorship for the event. The parent company of Peavey Mart stores in the West and TSC Stores LP in Ontario, as well as MainStreet Hardware stores, Peavey Industries will be the presenting sponsor of two events: cross-county skiing and biathlon, a sport that combines cross-country skiing with rifle shooting. Peavey and other sponsors will have a presence at the plaza during a 14-day arts and cultural celebration, said Alexandra Bowers, Customer Experience Manager at Peavey Industries LP. “We want to use our sponsorship space to reflect who Peavey Mart is. We have some fun ideas to celebrate the Canada Winter Games, including our sponsored sports of biathlon and cross-country skiing,” said Alex. “And, for people who visit us at Riverbends or at the Gary W. Harris Celebration Plaza, we’ll have collectible pins that you could win!” Peavey Industries has also contributed to community infrastructure over and above the gold sponsorship. In July 2018 it was announced that Peavey Industries made a $100,000 contribution to light the cross- country ski trails at the Riverbend area of the city. This will benefit all cross-country skiers for years to come, and also provide lighting for those out for a walk or run in the summer, or winter. “This is the largest event in Alberta since the 1988 Winter Olympics, and it’s right in our hometown. We’re happy to help benefit Red Deer for the long term by contributing to legacy projects. We love the themes of individual pursuit of excellence as well as teamwork, and the fact that Canada Winter Games makes no apologies for a Peavey Industries President & CEO Doug Anderson (centre) committed $100,000 to help light all the Riverbend trails in Red Deer. Photo by Jest Sidloski. Canadian Winter!” said Jest Sidloski, Director of Marketing, Customer Experience & E-Commerce, at Peavey Industries LP. The Games are a shining example of what can happen when the community comes together to achieve a common goal. Approximately 5,000 volunteers will be donating their time to make the 2019 Canada Winter Games an unforgettable, world class event. Putting on the Games also requires a considerable amount of financial support, which gives companies an opportunity to demonstrate their belief in the values that the Canada Games are based on, and gives Canadians a chance to get to know them, not only as businesses, but as corporate citizens, and members of their community. W Jessie Young is a freelance writer and graphic designer based out of Kamloops, BC. For the 2017 Canada Games, she worked as a community relations assistant. She studies communication and public relations at Thompson Rivers University, and enjoys snowboarding, longboarding, and going on road trips in her spare time. 33