Connect Winter 2017 | Page 15

91 % of professionals check their email daily .

Make A Lasting Impression Through the Perfect Networking Email

Business networking offers a way to learn , expand resources , and make vital connections . Yet breaking the ice with someone new isn ’ t easy — especially when email has overtaken the phone as the primary channel for professional communication .
There are few things more intimidating than pressing “ send ” on a cold networking email . Even after crafting the perfect subject line and pitch , there ’ s still the possibility that the message will never be read .
Setting yourself apart in a flooded inbox can feel like a tall order , but it can be achieved by putting a personal touch on the all-too-often impersonal and unsolicited email pitch .
In order to leave a positive , lasting impression as you develop networking relationships , here are a few quick tips :
> Conduct Due Diligence . Inform your message with research of your target and their company . By highlighting their expertise or knowing their business , you ’ ll establish a sense of familiarity .
> Get Creative . Skip the usual , expected introduction . Find a “ hook ” in your research or connect over common ground in order to make your greeting unique .
> Add Value . Instead of jumping into what this person can do for you , offer them something of value in order to spark a connection and foster further communication .

Harness the Power of Body Language

While it ’ s important to be articulate when speaking in a professional setting , it ’ s equally important to pay attention to what your body language is signaling to your audience . Crossing arms , licking lips , little-to-no eye contact — each is a form of nonverbal communication that can surface when you feel nervous , influencing how you and your company are viewed .
To get your audience , coworkers , and employees onboard with you as an industry leader , own what you say by how you say it . Work through any reservations by harnessing positive body language moves in your everyday life . This can teach you to be present in the moment and help you gauge how you ’ re being received so that you can confidently represent yourself and your business .
3 Body Language Power Moves
ÎÎRADIATE CONFIDENCE . Stand up straight , articulate for message clarity , take deep breaths , and engage with your audience .
ÎÎSMILE . Studies show that smiling can trick your brain into positive thoughts — an easy way to banish nervousness and self-doubt . It also helps your audience connect with you .
ÎÎMIX UP YOUR GESTURES . We all have certain ticks when speaking . Learn yours and find alternate ways to move and speak . This will ensure that your audience focuses on your message instead of your movements .
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