60 Seconds — the time you have to capture the audience ’ s attention when giving a speech .
The Effectiveness of American Business Speak
Americans have a long history of influencing other cultures . Now , the American style of business speaking has become the preferred business language worldwide . How can this help you maximize effectiveness in presentations and in business ?
From sports and politics to movies and business , Americans are known for leaving a lasting impression . We ’ re often seen as bold , confident , or determined — possessing a strong spirit or a high degree of ingenuity . Now joining this list of influential American traits is the way that we speak .
Gone are the days of presentations or meetings filled with flowery language and long , drawn-out explanations . The business world now expects straightforward , attention-grabbing information — a perfect fit with the American style of business speaking .
As Americans , the details hidden within our business speak seem normal . We don ’ t necessarily notice anything special or different . Shorter sentences , simple language , and directness have been the norm for quite some time .
Yet when we prepare a formal presentation or meet with new business contacts , it can be easy to revert to old habits or learned ways of presenting that aren ’ t in line with worldwide expectations . Professionals today don ’ t want heavy , glossed-over communication or pretense . They want speakers who cut through unnecessary words so that they can quickly understand the value up front .
The next time you give a speech or conduct a business meeting , consider these elements of American business speak to communicate with maximum effectiveness :
ÎBe Î Direct . Get to the point . Practice using short sentences that highlight the significance of your statement . Your audience only cares about concise information and clear takeaways .
ÎSimplify Î
Language . American politicians have been simplifying language in speeches since the 1900s . Like them , you may be speaking to an audience of varied education and language abilities . Plan your communication accordingly .
ÎWatch Î Tone . Americans ’ speaking tone tends to remain flat , whereas other languages often rise and fall across syllables . As the American style continues to permeate the global business world , its intonation has become more accepted . Its steady , unaffected tone will help others focus on the content of what you ’ re saying .
ÎRemember Î
Visuals . As digital communications grow , cultural expectations have shifted to expect immediacy and engaging graphics . Your presentations need to adapt accordingly . Bright colors , sharp resolution , and eye-catching imagery can make for powerful visuals that help deliver your points .
Sterling National Bank has business resources to help your growing business needs . Contact your relationship manager or call Client Services at 855.274.2800 .
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