Connect Summer 2017 - Page 6

By 2018, more than 50% of organizations will redirect their investments to customer experience innovations, according to SuperOffice. Rethinking the Competition The business world can be full of disruption— and competition. Competition presents a challenge and may drive a shift in business as usual. A company’s ability to embrace and value competition ultimately determines its long- and short-term successes. While ignoring the competition brings its own problems, many companies overreact to competition, seeing it as a serious threat and throwi