Connect Summer 2017 - Page 12

THE YEAR WAS 1969. Musical acts from all over the country were slated to perform. Artists ranged from Santana to Joe Cocker to Crosby, Stills, Nash & Young to The Family Stone. The hype, the electricity of the crowd, and the incredible performances are all remem- bered well by those who attended or watched the 1970 documentary of the famous Woodstock Music Festival. What most don’t realize, though, is that hidden high up on the rafters there were customized light fixtures shining down on each performer, shedding the perfect amount of light on this historic event. This is just part of the storied history of Altman Lighting, a family-owned, New York-based light manufacturer and innovator whose résumé spans the globe. From highlighting performances at the Sydney Opera House to illumi- nating Shanghai Disney to providing The Rolling Stones’ stage lighting, Altman Lighting has had a hand in lighting many great experiences. And to Bob Altman, CEO and son of Altman Lighting founders Charles and Alice Altman, it feels as if the company is just getting started. “It’s a 63-year-old company that feels brand new,” Altman says. “We compete with the best of the best.” Creating Custom Solutions LED LEADS ON From your television to your phone and holiday twinkle lights, LED light sources are taking over. What makes LED more preferable than its traditional incandescent and fluorescent counterparts? For one, it’s the most efficient lighting technology on the market. Their lifespan is also 25 times longer than that of conventional bulbs. In a time with ‘reduce, reuse, recycle’ as a common theme, companies and institutions jump at the opportunity to light homes and buildings, enhance digital screens, and highlight shows and performances with these energy- saving and waste-eliminating bulbs. From a modest beginning on Broome Street in Yonkers, where Altman’s father would work in the basement to create widgets and little fixtures to spark the company forward, Altman Lighting has grown to international renown. It’s also one of only two remaining U.S. lighting firms that still manufactures all of its products on American soil. Despite offers to sell the business to larger corpora- tions, Altman Lighting has main- tained its family-oriented, family-run business practices. Their success and charm stems from their lifetime commitment to custom- izing lighting solutions to meet the needs of each client and opportunity. 12 | SNB.COM // CONNECT INNOVATION SUMMER 2017 // RANKED BY FORBES’ 2017 “AMERICA’S 100 BEST BANKS” “We are one of the last small, custom, flexible lighting manufacturers,” says Julie Smith, general manager at Altman Lighting. “It’s about a constant commitment to change in order to meet customers’ needs. We’re a manufacturer who provides products and solutions.” From the beginning, custom work was the goal. By proving to clients that Altman Lighting could deliver above and beyond what was asked and help clients make their dreams a reality, they established a rapport with lighting designers and consultants. “We developed good relationships and loyalty because we cared when others didn’t,” Altman says. Part of Altman Lighting’s product strategy outlines that once a custom job is complete, the company adds the new technique to their repertoire. This enhances Altman’s offerings, highlights their capabilities, and proves to new prospects their range of proficiency. Adapting is the Only Way Forward In the 1960s, Altman Lighting was producing custom dimmer racks for NASA’s Gemini Program. These racks—which ran power to the instru- ments being controlled in the shuttle cockpit—were the size of a Smart car and very heavy. Altman Lighting was manufacturing the items on the 2nd floor of their offices. When the military came with )ٽ䁽щՍ́Ѽѡ)Ʌ̰Ё݅́ե䁑͍ٕɕѡ)ѡݕɔѽɝѼ)Ѽѡեé͕٥مѽ̸)=ٕȁѡݕѵ1ѥ)ɽ՝ЁɅѽȁѼɕ)ѡͥѡե)Q䁡ѼɥɅѼ)ɕٔѡɅ́ɽѡɽ)ѡѼѡՍ̸+q]Ёѡи%Ёݽɭ)ٕ役݅́丁ɽѡݔ)ɕՙгtѵ՝̰)ѡѡ݅݅́)͵ՔѼݥѠɥͽ)ѼՍѥݽɬݥѠ9M