FOCUS
PERSONAL BANKING
WITH EXCLUSIVE REWARDS
FOR OUR LAW
FIRM CLIENTS
At Sterling National Bank, we can be more than
your law firm’s bank; we’re here to help you create
your best financial life, consolidating both your
business and personal banking relationships for
easier access and greater expertise.
THINK LIKE A
VENTURE CAPITALIST
When developing a strategy, don’t tie your
company’s future to one single growth
initiative—think like a venture capitalist.
C
ONSIDER A NEW APPROACH to your business
strategy. Instead of focusing on a single
opportunity for growth, expand your options with a
portfolio of possibilities. With a coherent growth thesis
in place, focusing on multiple bets rooted in conviction
and innovation may yield greater dividends than one
large initiative supported by evidence and efficiency.
SHIFT YOUR MINDSET. Think in terms of total address-
able problems, not total addressable markets. Rather
than exposing existing markets, strive to create your
own. If you look for potential opportunities by thinking
of problems you can solve, the market will follow.
“OUR PRIVATE BANKING SERVICES offer individual partners
and attorneys an array of benefits,” says Jeffrey Mercado,
CFP®, MBA, Senior Managing Director, and Co-Head of Law
Firm Banking at Sterling, “from the day-to-day banking
convenience of higher ATM limits and unlimited non-Sterling
domestic ATM transactions nationwide, to unique estate
planning solutions such as life insurance premium financing.”
Qualifying firm partners and key management team
members may have access to:
�
Private banking services. The best in everyday banking,
Sterling offers private banking clients free incoming wire
transfers, bank checks, stop payments, and more.
�
Personal loans and lines of credit. For lawyers whose
firms bank with Sterling, we offer fast decision-making
and preferred relationship pricing.
�
Life insurance premium financing. Sterling provides
unique solutions for purchasing the life insurance
coverage you need without disrupting your cash flow.
MAXIMIZE YOUR LEARNING VELOCITY. Using a
portfolio strategy to multiply growth initiatives also
ramps up the rate at which you learn. Apply what you
learn from each opportunity and soon your knowledge
of the industry will have multiplied as well.
SEEK A CONVICTION, NOT A CONSENSUS. Instead
of looking towards consensus to minimize the risk
of failure, venture capitalists know opportunities lie
beyond the realm of what’s comfortable and agreed
upon. Disagree and commit. Recognize that you’re
making a bet on a conviction that might ultimately
be wrong and move forward, knowing it also has the
potential to be huge.
The information contained herein is general in nature
and is not intended as tax or financial advice.
For more ways to think like a venture
capitalist, visit connect.snb.com/
venture-capitalist.
4
LAW FIRM
BANKING
Read our white paper “Leveraging
FinTech for Profitability for Your Law
Firm” online at connect.snb.com/
law-firm.
SNB.COM // CONNECT STRATEGY SPRING 2019 // RANKED ONE OF FORBES' BEST BANKS OF 2019