Content
T H E S T R AT E G Y I S S U E
A
thoughtful
and effective
strategy is
the first step
to accom-
plishing any
goal. From
financial
Jack L. Kopnisky planning
President & CEO
to growing
Sterling National Bank
a business,
the proper
strategy informs every decision. To
put it simply, strategy is the frame-
work for making decisions about how
one will act in the future to reach an
objective. However straightforward
it may sound, strategy often requires
discipline, patience, and exceptional
leadership to implement. Before
you craft a plan and organize the
personnel and equipment it takes to
operate, consider why it’s necessary
and what efforts it will take to achieve
success—this is strategy. Fortunately,
Sterling and our team of Relationship
Managers are equipped and eager
to help create the financial strategy
best suited for you. In this issue of
Connect, you will learn how to develop
strategy maps (page 12) and how to
develop a portfolio strategy like a ven-
ture capitalist (page 4). Make strategy
a pillar of your success and adhere to
its guidance as you seek to grow into
the future.
Sincerely,
12
STRATEGY STARTER PACK
Use Strategy Maps to Get Where You’re Going
4 DIVERSIFIED STRATEGY
When It Comes to Growth,
Think Like a Venture Capitalist
5 BEHAVIORAL SCIENCE
Should a Behavioral Science Expert
Be Your Next Big Hire?
6 FIXED VS. VARIABLE 10 5 WAYS TO BOOST
Knowing the Difference Could Save
You Money During Retirement Before You Can Think Strategically,
You Have to Think Creatively
ANNUITIES
CREATIVITY
Creative Director Victoria R. Carlson
Designer Brittany Lawson
Managing Editor Michelle Bangson
Contributing Writers Michelle Bangson,
Rich Bailey, Katie Clem, Phil Simons,
Anne Songy, Rob Toal, Laura Jane Walker
Photographer Ryan Hayman
PRODUCED BY LIFT1428
FOR STERLING NATIONAL BANK
RESIDENTIAL MORTGAGE
11 IMPROVE YOUR CASH FLOW 15
LENDING
Speed Receivables and Slow Payables
to Stay in the Black
Understand the Ins and
Outs of Warehouse Lending
RANKED ONE OF FORBES' BEST BANKS OF 2019 // CONNECT STRATEGY SPRING 2019 // SNB.COM
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