Connect Magazine Technology Fall 2016 | Page 23

The Chief Marketing Technologist—Now Coming to a Business Near You Expanding Employees’ TECH TOOLBOX Given the swift pace at which technologies are changing, it’s critical to stay on top of trends—making sure that your workforce remains current. Thankfully, the digital revolution that’s sparking these shifts is also causing technological education to be more available and cost-effective than ever. These high impact, low demand openlearning initiatives offer significant benefits to companies that are looking to expand their employees’ toolbox: As technology is increasingly the backbone of marketing platforms, CM