Connect Magazine Technology Fall 2016 - Page 11

S P OT LI G H T Yet again, Marc Ackerman received holiday gift cards he neither wanted nor would use. Discussing this with his friend, Elliot Bohm—someone who was always on the lookout for a deal—Ackerman agreed to sell the gift cards to him at a reduced rate. In that moment, the idea for was born. Gift Card REDEMPTION How Pioneered an Untapped Market CONNECT TECHNOLOGY FALL 2016 // SNB.COM | 11