Q & A: Nick Bejelis
Fort Myers Realtor® Nick Bejelis is host
of the RPCRA podcast “Realtor® Riff
Raff” and co-host of the monthly video
series “Realtors® Corner.”
How important is social media for
Realtors?
With over 90% of consumers beginning
their search for a new home online it’s
important now more than ever to have an
internet presence. And no better way to do
that than through social media platforms
such as Facebook, Instagram, Twitter,
etc. Social media allows Realtors® to
showcase their business and demonstrate
their knowledge and experience while
simultaneously allowing them to become
relatable by building rapport and engaging Which other industry-specific software/ like Showingtime and CSS schedule and
with prospective clients. apps do you recommend? confirm home showings while gathering
There are always new apps, software, listing feedback. Or apps like Planoly or
What’s your favorite map software/ gizmos, etc. that are designed to make your
app and why? life easier and it’s hard not to get caught
I am on the road a lot driving from listing to up in the hype with it all. That’s why I
listing all over the map. So, for me hands-
free helps tremendously. I usually ask Siri
to take me wherever the next destination
is, and she calculates the fastest route
and even takes traffic patterns into
consideration. There are other apps I use
for different purposes like Waze, which
pinpoints traffic accidents and speed traps.
Ultimately it depends what works best for
you and how comfortable you are with
your device while behind the wheel. Just
make sure to pull over before inputting any
address.
investigate a technology before committing
to it. While an app/software program
may be free, it could end up costing
you a lot of hours that would be better
Hootsuite that schedule, manage and
report social media content easily. These
programs streamline my business and allow
me to focus on the tasks that require my
attention.
Can’t Realtors® just continue to use the
served elsewhere in your business. Or on old ways of doing things?
the flipside, you could be subscribed to The real estate industry is constantly
something or spending money when your evolving, and you must evolve with it
dollars would be better served elsewhere in to remain relevant. Don’t fight or ignore
your business. That’s why I utilize tools that change, embrace the challenge and apply
make life simpler for me and save me time. technology to become more profitable and
Apps like Dotloop or DocuSign that send successful in your profession. That’s why I
documents for signature from any device maintain the Moneyball mindset — adapt or
and set signature notifications. And apps die. n