TOOLS OF
THE TRADE
9 OUR OF 10 HOMEBUYERS BEGIN THEIR SEARCH ONLINE.
WILL THEY FIND YOU THERE, TOO?
BY JIM SANVILLE
RPCRA MARKETING & COMMUNICATIONS
B
esides the powerful suite of software already
available to members through the RPCRA
dashboard, there are other tools of the trade no
Realtor® should be without.
“The technology available to Realtors® keeps getting
better and more innovative, and thus, more useful,”
says Nick Bejelis, a Realtor® and chairman of the
RPCRA Technology Committee. “There is a lot available
at little, or in most cases, no cost. There’s really no
reason not to take advantage of tech these days.”
Two categories of online technology have proven
indispenable to Realtors® — social media and mapping
technology. We take a closer look below.
Social Media
About 70% of U.S. adults use at least one social media
site and 88% of 18- to 29-year-olds are active in social
media. With numbers like those, using social media to
boost your brand is a no-brainer. Realtors® who ignore
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RPCRA.ORG | MAY/JUNE 2019
Photos by Jerry Johnson
Realtors® Nick Bejelis and Joanna Rowell take full advantage of
current technology, appearing on the monthly RCPRA web show
“Realtors Corner.”