Connect Magazine May/June 2019 - Page 7

TOOLS OF THE TRADE 9 OUR OF 10 HOMEBUYERS BEGIN THEIR SEARCH ONLINE. WILL THEY FIND YOU THERE, TOO? BY JIM SANVILLE RPCRA MARKETING & COMMUNICATIONS B esides the powerful suite of software already available to members through the RPCRA dashboard, there are other tools of the trade no Realtor® should be without. “The technology available to Realtors® keeps getting better and more innovative, and thus, more useful,” says Nick Bejelis, a Realtor® and chairman of the RPCRA Technology Committee. “There is a lot available at little, or in most cases, no cost. There’s really no reason not to take advantage of tech these days.” Two categories of online technology have proven indispenable to Realtors® ­— social media and mapping technology. We take a closer look below. Social Media About 70% of U.S. adults use at least one social media site and 88% of 18- to 29-year-olds are active in social media. With numbers like those, using social media to boost your brand is a no-brainer. Realtors® who ignore 7 RPCRA.ORG | MAY/JUNE 2019 Photos by Jerry Johnson Realtors® Nick Bejelis and Joanna Rowell take full advantage of current technology, appearing on the monthly RCPRA web show “Realtors Corner.”