but it has to be used in a way that the recipient finds
most useful. For some it can be “cool” and for others
intimidating. This is where the “human touch” plays an
all-important role to actively decide where and when
technology can be used to make a positive and lasting
impact. And isn’t that what Realtors® are all about…
adding a human touch and making a positive and
lasting impact?
You were vital in “resurrecting” or “revitalizing”
companies and their respective industries. If you could
give Realtors® some words of wisdom for the tough
times, what would you say?
The more difficult something is to do, the greater the
sense of accomplishment is when you succeed. Many
people “think” about what could be done, but then
immediately find 100 reasons why it can’t be done.
Those who truly make a difference start by envisioning
things that could be possible, then go after the ones
with the most positive impact on the customer… and
they never give up!
George brings 30 years of international strategy,
retail and real estate experience to his audiences.
While at Tesla, he served as vice president of
design and store development, vice president of
worldwide sales and ownership experience, and
vice president of worldwide retail. He helped to
redefine and revolutionize the auto industry.
After only one year on the market, Tesla’s Model S
was named Motor Trend “Car of the Year” in 2013.
Before that, George was the senior executive of
real estate with Apple, where he helped recreate
the consumer experience. And with GAP, as the
senior executive for real estate strategy, he
managed the growth of more than 250 stores
per year.
If you already have plans to attend this year’s
Convention and Trade Expo in Orlando, a Full
Convention registration will automatically come
with a ticket to see George speak on Thursday.
Any Full Convention attendee can buy an
additional ticket for $30. If you don’t want to
register for the Full Convention, but still want
to
see
George’s
presentation,
you
can
purchase a ticket on its own when you register
– but don’t wait too long because tickets go
quick! You can find more information about the
101st Florida Realtors® Convention and Trade
Expo on the next page.
RPCRA.ORG | MAY/JUN 2017
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