Content
T H E I N N O VAT I O N I S S U E
I
NNOVATION
is one of
the most
talked-about
topics in
business,
and for good
reason. Many
businesses
begin with
the spark of
Jack L. Kopnisky innovation—
President & CEO
such as when
Sterling National Bank
a company’s
founders
build their business around a revolu-
tionary new product or service that
shakes up a stagnant industry. While
an innovative idea makes a wonderful
foundation for a new business, the
temptation can be strong to rest on
the laurels of success. In 2001, Steve
Jobs wrote, “Innovation distinguishes
between a leader and a follower.” It
takes more than one great innovation
to remain an industry leader—it takes
a commitment to constant innovation.
In this issue of Connect, you’ll learn
how to recognize great ideas from
your team (page 12), how to recognize
when it’s time to release your new
product (page 4), and how to align
your company’s culture to innovate
(page 10). You’ll also read about several
ways Sterling can help you innovate
the way you do business, saving
you money and positioning you
for success.
Sincerely,
12
EMPLOYEES AND BIG IDEAS
Learn How to Leverage Your Team for Innovation
4 DIGITAL BANKING
Why You Should Expect More from
Your Online Banking Experience
6 COLLEGE FUND
Learn How to Build Your Child’s College
Nest Egg… No Matter Their Age
5 BETTER COLLABORATION
Three Questions to Ask for Optimized
Cross-Functional Collaboration
10 CREATING CULTURE
Read Our Five Ways to Foster a Culture
of Innovation in Your Company
Creative Director Victoria R. Carlson
Designers Brittany Lawson, Lauren Surmann
Managing Editor Michelle Bangson
Contributing Writers Rich Bailey, Katie Clem,
Phil Simons, Anne Songy, Laura Jane Walker
Photographer Nicholas Gagliano
PRODUCED BY LIFT1428
FOR STERLING NATIONAL BANK
11 COMMERCIAL CARDS
Using Your Corporate Credit Cards
to Track Employee Expenses
15 CUSTOMER SERVICE
Here’s How to Improve Customer
Service in the Age of Automation
RANKED ONE OF FORBES' BEST BANKS OF 2019 // CONNECT INNOVATION FALL 2019 // SNB.COM
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