Conference News Supplements Scotland Supplement - Page 7

7 Scotland “It has changed the Scottish narrative, engaged with the association world on a new level and created lasting relationships and legacy” words engaged and contributing to Legends. To date we’ve had more than £9m worth of enquiries since the campaign began last year, with £2m converted to confirmed events. On social media we have had more than 60m impressions using the hashtag #ideasbecomelegend with no paid-for promotion. Figures and stats aside, Legends has become more than a digital campaign. It’s messaging is integrated into everything we do from sales missions, trade shows, PR, stakeholder and partner engagement and the global profiling of Scotland. What’s next for Legends? As we enter the second year of the campaign, we will focus on five more sectors – Surgery and Medicine; Digital; Space; Health and Food and Drink. Legends has already generated some incredible results. It has changed the Scottish narrative, engaged with the association world on a new level and created lasting relationships and legacy. Business events are critical for economic and social progress and business events create ideas that change the world. In Scotland, those ideas become Legend. www.conference-news.co.uk