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London
Cosmo magic
Cosmopolitan explains how the Cosmopolitan Influencer Awards
embraced the glamour of Kensington Palace
Client:
Hearst Live,
Hearst UK
Event:
Cosmopolitan
Influencer Awards in
association with
PANDORA
Date:
12 April 2018
Venue:
Kensington
Palace Pavilion
Number
of guests:
150
hy Kensington Palace Pavilion?
Having previously hosted
events at the Orangery we were
excited when the Kensington
Palace Pavilion was launched and felt it would
be the perfect place to host the Cosmopolitan
Influencer Awards in association with
PANDORA. The Kensington Palace Pavilion
offered us a great location, a flexible space,
somewhere new and the opportunity to be one
of the first to host an event there - and of
course the kudos of hosting an event at
Kensington Palace for ourselves and our
sponsor, PANDORA.
Objective
We are undeniably living in the golden age of
the influencer. Our conversations, ideas and
attitudes are shaped by a collective of
individuals who have taken social media by
storm, ripped up the ambassador rule book
and changed the way brands market to their
audiences.
The Cosmopolitan Influencer Awards is
designed to champion these game changing
individuals by recognising and rewarding
influencers across all categories and media
platforms.
Be it bloggers, vloggers, YouTubers, makers
or shakers Cosmopolitan worked
collaboratively with PANDORA to celebrate
these influencers and their achievements
culminating in an Awards Ceremony on 12 April
at Kensington Palace Pavilion.
Suppliers
We worked with a range of Historic Royal
Palaces’ trusted suppliers; Moving Venue and
www.conference-news.co.uk
Event Concept provided the catering and
AV/production. Moving Venue created a gold
themed dessert station to tie in with the
PANDORA Shine gold themed campaign and
we had gold running across all of the
branding, stage set, etc. Event Concept
produced a range of bespoke pieces
including our honeycomb gold themed stage
set, as well as bringing the vision of Hearst
Live’s creative production manager to life in
the form of a Kira Kira Confetti Pool.
Challenges?
Being the first external event in the Pavilion
meant that we had the challenge of paving
the way with how we utilised the space,
discovering what we could and couldn’t
brand and adhering to any restrictions of the
venue as a whole.