Conference News Supplements London Supplement | Page 10

10
London
The
luxury
touch
Lancôme sprayed
the magic at QEII Centre
rief
Every year, leading luxury beauty
brand Lancôme holds a three-day
training event for 1,000 of its UK
and Ireland beauty assistants including
delegates from high-end outlets such as
Harrods and Selfridges. In January 2018,
Lancôme returned to the QEII Centre for
the second year, to use the blank-canvas
venue as a showcase for its latest
products.
Objective
Organisers wanted a central London
events space that was easily accessible to
attendees travelling from across the
country, that would allow them easy
access to see the sights of the capital.
The venue itself needed to be a blank
canvas with multiple event spaces to be
used throughout the three days for
conference sessions, product
demonstrations and breakout sessions.
There also needed to be spaces with good
natural light for photography, faultless AV
facilities and catering that went beyond a
traditional conference lunch.
Execution
From the moment guests arrived and were
greeted by pink Lancôme flags fluttering in
the wind outside, directly opposite
Westminster Abbey, the stage was set for
a glamourous three days.
The main conference was held in QEII’s
flagship conference space, the Churchill,
where the stage was enhanced with
sparkling star cloth, pyrotechnics added
drama and a dry ice perfume bomb was
used to reveal Lancôme’s latest fragrance.
QEII’s 4k video wall in the foyer was used
to screen product demonstration videos in
hi-definition, and a custom pink Chevrolet
photo screen was created for delegates to
take pictures throughout the event.
QEII’s Britten Lounge was used for
photography and demonstrations of
exciting new products. With its unique
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double height windows enhancing the
natural daylight within the room and with
stunning views of the Houses of
Parliament, Westminster Abbey and the
London Eye, delegates were able to make
the most of QEII’s central London location.
Testimonial
Elaine Trapp, national retail education
manager for Lancôme & Clarisonic UKI
said: “After we outgrew our previous venue
two years ago, we were looking for
somewhere with a central London location
that was easily accessible and that would
allow our beauty advisors, travelling from
across the UK and Ireland, to see some of
the highlights of the city. With the views
overlooking the Houses of Parliament and
Westminster Abbey, QEII was the perfect
venue, and we are looking forward to
holding many more events there.”
Lancôme has already re-booked its 2019
training event at QEII, which will take place
in January 2019.