Conference News Supplements Binder1 | Page 7

7 Academic Venues A class with: Kinetic Solutions Martin Fullard sits down with Nick Lomax, head of marketing at Academic Venue Awards sponsor Kinetic Solutions ell us a little about Kinetic Solutions and your links to the academic venues sector. When Kinetic Solutions started back in 1998, the drive was to develop innovative software solutions to deliver the best student and customer experiences. Almost 20 years and over 350 customers later, that focus remains the same. Our ‘home’ throughout has been the Higher Education sector, where we have immersed ourselves in the segment to understand the real challenges that the teams face, and to work with them to develop the best software to keep them one step ahead of the demands of today’s students and customers. The KxStudent and KxConferencing software we provide is used by 140 leading Higher Education institutions and property providers throughout the UK, North America and Australia. This is now complemented by a growing community of some of the UK’s leading unique venues and conference centres. the highest levels of customer service with often small yet multi-skilled teams illustrates the passion and dedication that these teams have. In your experience, what is it that makes the academic venue teams stand out? Balancing the core demands of the student experience and the increasing need for commercial revenue is one of the major challenges for academic venue teams. They are expected to seamlessly move from organising graduation ceremonies to weddings, or international conferences to summer schools, all with minimal impact on student life and consistently deliver the highest customer experience. Displaying this level of flexibility at a time when customer expectations are higher than ever, and delivering So why get involved in the Academic Venue Awards 2017? The Academic Venue Awards are a fantastic opportunity for these venue teams to get the recognition that they richly deserve, regardless of the size of their operations or the number of events that they do. It is a brilliant platform to showcase the enormous contribution that the academic venue sector makes to the UK events industry. As the leading supplier of event management software to the UK Higher Education sector, we are proud that many of the venues are our customers and partners, and Kinetic Solutions are excited to be able to be part of this inaugural awards event. “Balancing the demands of the student experience and the need for commercial revenue is a major challenge for academic venues” www.conference-news.co.uk