Conference News March 2019 - Page 58

The power of live event data Discover it Are you really harnessing the power of live event data? Our recent research study, developed in partnership with Event Marketer, explored how over 600 event professionals are using the power of technology to transform their events and meetings. Our fi ndings have now been captured in a unique report that includes insights and benchmarks on: • How data is captured and used at each stage of the event lifecycle • Importance of integrating data gathered from digital and physical footprints • Using social media channels to engage attendees pre, during and post event • What event professionals value most from mobile event apps Visit cvent.co.uk/powerofl ive to download your complimentary copy of The Power of Live Event Data to make sure you’re really capturing the true power of technology.