21
Case Study
Goodwood shares how its operations team streamlined
internal communications for better events
hat was the
problem that
needed solving?
Providing a luxury
experience to every visitor is
critical to Goodwood’s brand and
reputation, which requires the
calendar of events at the country
estate be executed flawlessly.
Unfortunately, prior to the
implementation of project
management application Wrike,
the technology for planning these
events hindered cross-team
transparency. Spreadsheets, paper
to-do lists, and email were the
standard, and as a result, the team
would often find they were working
off different versions of plans and
contractors could be working with
outdated documents.
Miscommunication and working
from out-of-date information often
led to economic consequences
that increased the cost of events
and diminished the quality of
experience for visitors. The team
realised that if they were going to
scale and grow, they needed to
establish a single source of truth.
The design team was also
struggling under the old way of
working. When it came to their
processes, they felt they weren’t
able to manage the intake of work
effectively and that they needed to
streamline their often-arduous
approval process. They had no way
to manage ad hoc tasks or
measure their workload and
reporting on completed work was a
time-consuming process.
Below:
A Ferrari F1 car speeds
past Goodwood House
How was the new method
executed?
Goodwood’s operations team
began using Wrike in 2015, and
the rest of the organisation soon
followed. After the first event that
was managed with Wrike,
Goodwood’s team realised they
could simply duplicate that project
www.conference-news.co.uk
in Wrike, and immediately have a
template for future events.
The design team found it
especially valuable. Goodwood
designer Lara Wilson shared that
having time spent on tasks
documented in a single place
means that creating time log
reports, which used to take up to
an hour and a half, now only take
about five minutes. She’s gone
from sending over 60 emails a day
to internal stakeholders to just
5-10 emails per day because
conversations are all kept in
context with the task or project
within Wrike.
Wrike allows Goodwood to better
manage their relationships with
external partners.
Testimonial
“Wrike means that all those little
issues that we usually find out
once they've become a problem
on-site, we can plan for. We're
saving money, in terms of the build,
because we’re foreseeing any
problems before we even get there,
whereas to solve it on-event it
takes man-hours and coordinating
different suppliers coming in at
different times. We've definitely
saved ourselves money there, as
well as time and effort,” said
Goodwood event operations
assistant Celene Curry.
“I used to probably send around
60 emails a day. I send five to 10
emails a day now. So I very rarely
look at my email because it's all
stored in Wrike. That's a huge
positive,” added Goodwood
designer Lara Wilson.