Conference News July/August 2017 - Page 5

5 Editor’s Letter The heat is on e live in trying times, as witnessed by yet more terror attacks and a horrifying tower block fire in recent weeks. The barometer of political and economic tensions has been rising along with the weather and, according to figures published by the Association of Leading Visitor Attractions (ALVA), seven out of the top 10 in the UK, all of which pull in from 2.45m to 6.42m visitors, suffered drops in visitor numbers averaging 6%. Other taxing issues to keep front of mind and to prepare for include getting your data GDPR ready and looking at recruitment in the light of likely immigration controls affecting the hospitality sector. However, the heat of summer also generally brings a lift in spirits and the newly published UK Conference and Meeting Survey (UKCAM) has revealed a buoyant, albeit competitive meetings industry, with a small increase in total value to £19.4m and an 8% rise in number of events. BCD M&E agency managing director Nigel Cooper hit the nail on the head of correlation between business confidence and a thriving events industry recently: “A thriving events industry requires a reasonable level of business confidence, because they are commitments that people make in advance.” If you don’t like the heat of competition and testing environment it’s probably best to get out of the kitchen. But since when have the creative cooks of the UK events industry ever shirked a challenge? We present another monthly issue full of tips, advice, case studies, a book review of an events management textbook and two supplements. With brands like Adobe featured and engaging ideas from agencies, including Top Banana, there are plenty of hot topics for you to carry away. Paul Colston Managing editor, Conference Portfolio Mash Media Group