Conference News July/August 2017 - Page 40

40 Big Interview Mark Cooper benefits IACC IACC benefits • Listing on IACC’s website (iaccmeetings. com) exist in the conference centre industry. IACC’s chapters work hard to deliver a range of initiatives, such as student scholarships, partnering with global hospitality schools, student participation at conferences, events and volunteer groups and a global internship programme. How does IACC engage with its members? In addition to the educational programme, we engage with our members by delivering conferences and events that bring together members, where they can • Opportunities for learning and networking, • Participation and promotion at industry shows • Members can enter the Culinary Copper Skillet competition • Access to IACC’s Code of Sustainability We engage with our members by delivering conferences & events learn from each other and gain inspiration and share knowledge. What is IACC’s target over the next 12 months? At the moment we’re very much focused on building our presence and members in South America, Asia and the Middle East & Africa. Our goal is to achieve 500 global members by 2020. A key part of IACC’s activity is the Meeting Room of the Future research. We plan to launch our latest research in this field in two phases, with the first phase focusing on views of meeting planners and launched at the MPI World Education Congress in Las Vegas. The second phase will be focusing on the views of suppliers and we aim to launch that at IMEX America in Las Vegas in October. Mark Cooper has been the CEO of IACC since 2012. He has over 25 years of experience in the global meetings industry, working for both US and European based companies, in a number of leadership roles. With an extensive industry background, he has held senior posts at respected conference venue operators and global third party agencies including Dolce Hotels & Resorts, Sundial Group, ConferenceDirect and Warwick Conferences and, in the last five years, with IACC. Prior to joining as CEO in 2012, Mark held positions on both the European and Global Boards of IACC and has been an active member in the association for 18 years. A family man, Mark spends a lot of his time with his 14 year old son Will, often cheering on Liverpool FC from the stands at Anfield, or at home from the comfort of the sofa. He’s a lover of the outdoors and tries to spend as much time in the garden as possible or walking through the Warwickshire countryside. A dab hand in the kitchen, Mark enjoys cooking for his family, although he’s still trying to bake the perfect ‘Paul Hollywood’ loaf. “While my creations might not look like they belong on the Great British Bake Off, they do taste as good,” he said.