Conference News July/August 2017 - Page 36

36 Sponsored by Technology Tech round-up One new app, two new apps, three new apps Mash tv A new iPad app has been launched which enables businesses to connect with customers by combining multiple networking and connectivity tools into one. Called e-ngage, companies are able to connect via business card scanning or QR code scans. Once connected businesses can start interacting in a number of ways, including setting appointments, sending brochures (PDF) and videos (mp4), linking social media pages and creating multiple-choice questionnaires. All data scanned into the app is stored in the users e-cloud and is manually checked by the team to ensure 100% accuracy. A new app with embedded videos will transport visitors back in time when they visit York Minster this year. The ground-breaking new AR experience was launched to American visitors recently in a collaboration with VisitEngland and VisitBritain. The project was developed to appeal to a younger American audience by reinterpreting England’s history in a new way. Visit York collaborated with England’s Heritage Cities in putting forward a bid to VisitEngland to be part of the project. Cities involved include: Bath, Cambridge, Carlisle, Chester, Durham, Lancaster, Lincoln, Oxford, Salisbury and Stratford-upon-Avon. Mash TV has launched the first episode of its new event technology show Tech it Out. In the episode, CN’s Martin Fullard meets Nick Tinker, business development manager at Cvent, to learn more about its CrowdCompass app. Tinker explains how event technology is often misunderstood as being “too complex,” when it is in fact much easier to get to grips with than a lot of people think. He also says that the industry is seeing more sponsors get involved with mobile apps as they get a tangible return. To watch Tech it Out, visit Eventtech: no more second guessing - Judy Elvey, Cvent Content and engagement go hand in hand, however event organisers often find themselves second guessing what they think attendees want. A little research during the planning stages can ensure desired content and even event formats can be pinned down, so it’s worth taking the time. Surveys and social media polls are inexpensive tools which provide useful feedback. The accessibility of content online and via digital channels is shaking up the way attendees interact and organisers need to pay attention. There is demand for engagement pre, during and post event. Often attendees will download a mobile app well ahead of an event and not delete it after, providing a much more effective way of tracking and gathering insightful data which can be used for future planning. To get the content right organisers need to listen to their attendees and not just create what they think they like.