Conference News July/August 2017 - Page 25

A robust, research-driven strategy is essential to creating brand experiences with purpose. By drawing on the relevant data and insights, we develop a unique understanding of our clients’ goals and uncover hidden human truths. All of which enables us to create more meaningful connections between brands and their audiences, to ultimately drive business growth. emily shaw Strategy Director  @fxp_emea  freemanxp.com/london