Conference News January 2018 - Page 36

36 Big Interview Choose live International Confex director Liz Agostini on the power of live events, the talent bubbling under in the industry and the need to lobby better and to treat buyers and corporate organisers like grown ups hat, to you, is the real power of live events? The fact is that they are unlike any other medium in that they appeal to a primal universal instinct, to gather together to learn, be entertained, celebrate and communicate with each other face to face. If you asked somebody to look back over the stand out memorable moments in their life, how many of those do you think would revolve around looking at a good website, reading a magazine or watching something on TV and how many of them would involve a shared experience? Live events will never go out of fashion. Looking at the millennials and centennials, their appetite for experience is even greater than the previous generations and the ways in which that experience is delivered is evolving at a rapid rate, that’s what’s so exciting. What does the events industry do best, and what can it do better, particularly in terms of marketing itself to the wider economic world and government? The longer I’m in the industry and the more people I meet, stories I hear and events I attend, the more I’m convinced that the talent we have here in the UK is absolutely phenomenal. The recent CN30 Under 30 really reinforced that feeling as well. I love the •αΑΙ•ΝΝ₯½Έ…‰½ΥЁё”΅…Ι¬½˜„΅…Έ‰•₯Ήœ…Έ…‰₯±₯Ρδ)ΡΌ΅½Ω”ΡΌA±…ΈΈΩ•ΉΠ½Ι…Ή₯Ν•Ί…Ι”Α…ΝЁ΅…ΝΡ•Ί…Ё΅½Ω₯Ήœ)Ν•…΅±•Νͱ䁽ΈΡΌA±…Έ° °…Ή°…±°Ρ‘”έ‘₯±”‘½₯ΉœΡ‘”Νέ…Έ)΅•Ρ…Α‘½Θ°…±΄½ΈΡ‘”ΝΥΙ™…”…ΉΑ…‘‘±₯Ήœ±₯­”Ι…ιδ)ΥΉ‘•ΙΉ•…Ρ „!½έ•Ω•Θ°₯ӊéё”Ή…ΡΥΙ”½˜Ρ‘”Ι½±”έ‘•Ι”ΝΌ΅…Ήδ)έ••­Μ½Θ΅½ΉΡ‘́½˜•΅½Ρ₯½Ή…°…ΉΑ‘εΝ₯…°•Ή•Ιδ…Ι”Α½ΥΙ•)₯ΉΡΌ„ΡέΌ΄½ΘΡ‘Ι•”΅‘…䁕ٕΉΠ°₯ӊé₯ΉΡ•ΉΝ”Έ)%ΈΡ•Ι΅Μ½˜½Υȁ΅…Ι­•Ρ₯ΉœΡΌΡ‘”έ₯‘•Θ•½Ή½΅₯Œέ½Ι±…Ή)½Ω•ΙΉ΅•ΉΠ°$Ρ‘₯Ή¬έ—ŠeΙ”…ΑΑ…±±₯Ήœ…ΉΙ•΅…₯ΈΑΙ½‰…‰±δΡ‘”)‰•ΝЁ­•ΑЁ͕Ι•Π₯ΈΡ•Ι΅Μ½˜±½‰…°•½Ή½΅₯Œ₯΅Α…ΠΈ]—ŠeΙ”Ρ‘”)‰…­Ι½½΄‰½εΜ°Ρ‘”½Ή•Μέ‘Ό‘•±₯ٕȁ„Α…ΙΡ䁍½Ή™•Ι•Ή”°„Θΐ)ΝΥ΅΅₯Ё½Θ„]½Ι±αΑΌ‰ΥΠ°ΥΉ‘•ΙΝΡ…Ή‘…‰±δ°Ρ‘”™½Ύ₯́ݑ…ΣŠeΜ)‘…ΑΑ•Ή₯Ήœ•ΉΡΙ”ΝΡ…”Ι…Ρ‘•ΘΡ‘…ΈΡ‘”΅•‘…Ή₯Μ₯ΉΩ½±Ω•ΡΌ)ΑΙ½‘Ս”₯ΠΈ)=Έ„Ή…Ρ₯½Ή…°½Ω•ΙΉ΅•ΉΠ±•Ω•°'ŠeΝ…δΡ‘”U,‘…́„±½ΠΡΌ±•…ΙΈ)™Ι½΄•Ι΅…ΉηŠé•Ω•ΉΡ́₯Ή‘ΥΝΡΙηŠé±½‰‰ε₯ΉœΑ½έ•Θ…ΉΝ•ΠΥΐμ)έ‘₯±”…ЁU,Ι•₯½Ή…°±•Ω•°±…͝½ά°1₯Ω•ΙΑ½½°…Ή9•έ…ΝΡ±”…Ι”)•α•΅Α±…Ιδ₯ΈΡ‘•₯ȁɕ½Ή₯Ρ₯½Έ…Ή…΅Α±₯™₯…Ρ₯½Έ½˜Ρ‘”₯΅Α…Π)•Ω•ΉΡ́‰Ι₯ΉœΡΌΡ‘•₯ȁ₯Ρ₯•ΜΈ)]‘…Ё…Ι”%ΉΡ•ΙΉ…Ρ₯½Ή…° ½Ή™•γŠé½Ι”Ω…±Υ•Μ…Ή‘½ά…Έ)•α‘₯‰₯Ρ½Ί…ΉΩ₯Ν₯Ρ½Ί•ΠΡ‘”΅½ΝЁ½ΥЁ½˜Ρ‘”•αΑ•Ι₯•Ή”ό)Ήέ‘…Ё•α₯Ρ₯Ήœ₯ΉΉ½Ω…Ρ₯½ΉΜ…ΉΝ•ΝΝ₯½ΉΜ‘Όε½Τ‘…Ω”₯Έ)ΝΡ½Ι”™½Θ€ΘΐΔΰό))ΥΝЁ‰•…ΥΝ”έ—ŠeΙ”₯Έ„Ν•Ι₯½Ύ‰ΥΝ₯Ή•Ν́•ΉΩ₯Ι½Ή΅•ΉΠ°‘½•Ν»ŠeΠ)΅•…ΈΡ‘…ЁݔΝΡ½ΐ‰•₯Ήœ½ΉΝΥ΅•Ίέ₯Ρ „‘՝”…ΑΑ•Ρ₯Ρ”™½Θ)•αΑ•Ι₯•Ή”°₯Έ™…ΠΡ‘”…‰Ν½±ΥΡ”½ΉΩ•ΙΝ”₯́ΡΙΥ”ΈΉδ•Ω•ΉΠ)½Ι…Ή₯͕ȁ‘…́„Ι•ΝΑ½ΉΝ₯‰₯±₯ΡδΡΌΙ•…Ρ”½ΉΡ•ΉΠΡ‘…ΣŠeΜ)½΅Α•±±₯Ήœ°΅•΅½Ι…‰±”…Ήέ½Ιё䁽˜Ν‘…Ι₯ΉœΈ½ΘΥΜ°Ρ‘₯́•Ρ‘½Μ)Ν₯Ρ́…Ёё”½Ι”½˜ ½Ή™•ΰ…ΉΡ‘₯́₯́ё”Ι•…Ν½ΈΡ‘…Ёͽ΅•‰½‘δ)±₯­”M₯Ρ…° ‘…Ή‘…Ι…Ή„™Ι½΄Ω•ΉΡ½±½₯ΝΡ́½ΉΝ₯ΝΡ•ΉΡ±δ‘…́ΝՍ „)Ι•…Ё•αΑ•Ι₯•Ή”…Ёё”Ν‘½άΈ!”‘…͕́ΥΙ•‰ΥΝ₯Ή•Ν́‘•Ι”)™Ι½΄Ν½΅”½˜Ρ‘”‰₯•ΝЁ…Ή΅½ΝЁΑΙ•ΝΡ₯₯½Ύ‰Ι…Ή‘́₯ΈΡ‘”)έ½Ι±½ΈΡ‘”‰…Ν₯́ё…Ёݑ…ѕٕȁё”•Ω•ΉΠ°Ρ‘”…Ρ₯Ω₯Ρδ₯Μ)…՝΅•ΉΡ•‰δΩ₯ΝΥ…°ΝΡ₯΅Υ±…Ρ₯½Έ…Ή₯΅΅•ΙΝ₯Ω”•αΑ•Ι₯•Ή”Έ)=ΈΡ‘”½Ή™•Ι•Ή”Ν₯‘”°M₯Ρ…°‘…́Ι•…Ρ•™•…ΡΥɕ́…Ёͽ΅”½˜)Ρ‘”…ɝՅ‰±δ‘Ι₯•ΝЁ•Ω•ΉΡ́ݑ•Ι”ΡέΌ΅Ρ‘₯ɑ́½˜Ρ‘”‘•±•…Ρ•Μ)‘…Ω”Ρ…­•Έ„‰Ι•…¬™Ι½΄Ρ‘”Ν•΅₯Ή…ȁɽ½΅Μ©ΥΝЁѼ‘…Ω”„‰₯Ё½˜)™ΥΈ…ΉΙ•…Ρ”Ν•΅₯Ή…°Ν•±™₯”½Ν½₯…°΅•‘₯„΅½΅•ΉΡΜƒŠLΡ‘”)͍•Ή…Ι₯Ό½˜‘ΥΉ‘Ι•‘́½˜ΝΥ₯Ρ•Ω•Ρ́չ…‰±”ΡΌΙ•Ν₯ΝЁ΅₯±­₯Ήœ„)₯…ΉΠ…Ι‘‰½…ɐ½ά™½Θ•α…΅Α±”„)!½Π½ΈΡ‘”‘••±Μ½˜‘₯́!½‰‰₯Ё!½±”…Ё%ΉΡ•ΙΉ…Ρ₯½Ή…° ½Ή™•ΰ(ΘΐΔά°M₯Ρ…°έ₯±°‰”Ι•…Ρ₯ΉœΝ½΅”™…ΉΡ…ΝΡ₯Œ™•…ΡΥɕ́½ΈΡ‘”)Ν‘½έ™±½½Θ₯Έ€ΘΐΔఁ₯Ή±Υ‘₯Ήœ½ΥȁٕΙδΝΑ•₯…°5••Ρ₯ΉΜ½ΈΡ‘”)]…ѕȁΑ…Ω₯±₯½Έέ₯Ρ „Ι•…°‘…ΉΉ•°°‰½…Ρ́…Ή„™©½ΙΈ)Q‘”‰₯œΉ•έ́…Ё ½Ή™•ΰ€Δΰ₯́½‰Ω₯½Υͱ䁽Υȁ½±±…‰½Ι…Ρ₯½Έέ₯Ρ )5ΥΝ₯½Έ°Ρ‘”‘½±½Ι…Α‘₯ŒΝΑ•₯…±₯ΝΡΜ°™½ΘΡ‘”­•εΉ½Ρ”Ρ‘•…ΡΙ”Έ=ΥΘ)Ω₯Ν₯Ρ½Ίέ₯±°‰”ΑΙ•Ν•ΉΡ•έ₯Ρ ₯‘•…́™½Θ₯Ή½ΙΑ½Ι…Ρ₯Ήœ)‘½±½Ι…Α‘₯ŒΡ•‘Ή½±½δ₯ΉΡΌΡ‘”™Υ±°ΝΑ•ΡΙΥ΄½˜Ρ‘•₯ȁ•Ω•ΉΡ́…Ή)‘½Α•™Υ±±δ½Υȁѕ±•ΑΙ•Ν•Ή•ΝΑ•…­•Θέ₯±°‰±½άΝ½­Μ½™˜„)%ΈΡ•Ι΅Μ½˜•‘Ս…Ρ₯½Έ°Ρ‘”€ΘΐΔΰ•‘₯Ρ₯½Έ½˜ ½Ή™•ΰ₯́±₯Ή₯ΉœΥΐΡΌ)‰”Ρ‘”ΝΡΙ½Ή•ΝЁε•ΠΈ]”…Ι”Α…ΙΡΉ•Ι₯Ήœέ₯Ρ ‰½Ρ Ρ‘”)έέάΉ½Ή™•Ι•Ή”΅Ή•έΜΉΌΉΥ