Conference News January 2018 - Page 11

11 News Ready for VeDi At the ibtm world 2017 trade show in Barcelona in November, the UK’s Sequoia Partnership officially released VeDi, which it claims is the world’s first online diagnostic tool designed exclusivelyfor venues. VeDi is an online version of the consultancy’s large-scale audit, Venue Diagnostic, already used by venues in Europe, including Emirates Stadium, ICE Krakow Conference Centre and Amsterdam Arena, since 2016. Sequoia Partnership involved experts from a number of venues and other event professionals to advise on the design of VeDi. It identifies strengths, weaknesses, and areas of development within a venue. In addition, the tool, via online assessment, provides recommendations on how to sustain and grow existing business. “Ultimately, we’ve created VeDi to be a cost-effective solution for venues looking to develop, analyse and improve their business plans,” said Samme Allen, Sequoia Partnership MD. “It grows in value as a benchmarking tool, allowing venues to measure their growth and success year on year.” The online system enables users to go to www.myvedi.com and complete a series of questions, across five sections, which then generates a personalised report detailing the venues comparative performance along with key recommendations for improvement. Moving up Marcelo Mendonca The Arora Hotel Group has appointed Marcelo Mendonca as talent and culture manager. Jake Herreros Wilson Vale has promoted Jake Herreros as area manager in its operations team. Alex Wood WRG agency has hired Alex Wood as senior health and safety adviser at The Creative Engagement Group. Chris Hartley Grandstand Stoneleigh Events Ltd has announced the appointment of Chris Hartley to the role of managing director. Sophie Able Where’s the CN editor? Paul Colston spent a couple of days in Copenhagen at the Tomorrow’s Urban Conference 2017. Unfortunately, he misread the dress code. Can you spot him? www.conference-news.co.uk The Jockey Club has confirmed Sophie Able as the new general manager of Newmarket Racecourses.