Conference News April 2018 - Page 60

60 Agency Eye Keeping creativity centre stage Martin Fullard chats to mclcreate’s Tim Spencer s the events industry faces yet more changes and challenges, never has it been so important for the agency sector to remain fluid and evolve. Creative agencies are typically the first to embrace change. I sat down with Tim Spencer, CEO, national agency mclcreate, to learn more about how his experience in the theatre has helped keep creativity centre stage. “I trained in the theatre as a carpenter and worked up into stage management, primarily in London before undertaking Above: Tim Spencer, CEO, mclcreate touring work,” starts Spencer. “I ended up as stage manager at the Aldwych Theatre and then moved out of that and began working in the live events industry, by virture of the fact I provided some crew for a very large Imagination show. I then joined Imagination where I worked very happily for more than eight years. “After leaving Imagination, I set up my own company which was subsequently bought by Bob Geldof’s Ten Alps. I was the MD for six years before moving over to consulting work. It was then that I was approached to become CEO at MCL.” MCL has been operating in different guises for more than 27 years. In 2014, mclcreate was launched in response to the agency’s shift to become both a supplier and production company. Indeed, in 2016 the company posted annual turnover figures of £10.5m, followed by £10.8m in 2017. It was in August 2017 that Spencer and his team executed a management buyout and the agency is now a privately owned company. What is it, then, that stands mclcreate apart? Spencer explains: “We offer a fully integrated solution to our clients. And by integrated I mean integrated in a sense we cover through a breadth and depth of expertise that a lot of our other competitors do not have. We offer a suite of services that offers everything a client may need, from the inception stage through to creation and deployment as well as everything post-event, all under one virtual roof.” Are there any specific areas or sectors where Spencer think his agency specialise? He says: “We do a lot of work in several different industries, but our point