Conference News April 2018 - Page 52

52 Sponsored by Technology Tech round-up Pretty fly for a Wi-Fi, essential travel tool, funding for event safety app Guests at this year’s Event Production Show had an opportunity to learn more about the latest innovations in mobile Wi-Fi from SimpliWiFi. Ozan Pakyuz, founder and managing director at SimpliWiFi, said: “Not only did we get a chance to meet our core audience, but it was also interesting to find out more about where the industry is heading. “With more and more people choosing to invest their money in experiences such as live music and festivals over traditional consumer goods the industry is going from strength to strength.” Business travel provider CTI has announced the launch of PLANNET, a tool that pulls in content from multiple sources to provide a simple one stop shop for corporate customers making travel bookings. PLANNET enables CTI’s customers to compare travel options across all relevant channels and suppliers. They can book hotels, rail, flights, car hire and ground transportation via a single sign-on. Content is provided via the GPT marketplace, which sources air fares from across the globe at local prices. Krowdthink Ltd has won funding under the UK Defence and Security Accelerator competition to improve crowd resilience. The announcement was made on Day Two (1 March) of International Confex at Olympia London. Krowdthink uses existing communication infrastructure to build public intranets that enable digital engagement in the context of the venue or event. The company’s approach is to enhance its venue-based communication and social platform to integrate venue security staff with the crowd they are charged with keeping safe. Engaging with the next generation - By Judy Elvey, Cvent Millennials are still something of an enigma for the MICE world, when it comes to the definite answer of what really makes them tick and how organisers can best engage with the new generation of attendees. Having grown up on technology, it’s little surprise they are prolific users. Yet a recent study by the Mattersight Corporation revealed that 85% of this group would rather communicate with their family, friends, and colleagues in person. Although millennials see the benefits of meeting face to face, there is still an expectation that the live events they attend will harness technology to improve the experience. www.conference-news.co.uk To meet their needs, it’s never been more important to shake up event formats and consider adding gaming elements and entertaining tech like the Z-Machines. Millennials appreciate the live event environment, but those resorting to “same old, same old” event formats will lose out at the engagement hurdle.