Conference News April 2018 - Page 47

47 Case study What: Masterclass 2017 - The Revolution by Motiv8 International, training partner for Kia Motors UK When: 5-13 October 2017, Magna Who: 140 delegates a day over five days Boeing & McLaren speed Sheffield’s appeal Two global brands from the worlds of aerospace and automotive are putting their faith in manufacturing an innovative future in Sheffield. Boeing Sheffield will open a new multi-million-pound manufacturing facility alongside the Advanced Manufacturing Research Centre (AMRC). The facility will enable the aircraft manufacturer to bring the key high-tech components and systems used in Boeing’s Next-Generation aircraft in-house. Professor Keith Ridgway, executive dean of the AMRC said the Boeing announcement was “the culmination of a successful relationship that has developed since the AMRC with Boeing was founded 16 years ago.” Professor Ridgway and local businessman Adrian Allen have, for years, worked with the aerospace giant to apply Sheffield’s traditional expertise to new materials, focusing on machining research. In the past 16 years, the University of Sheffield’s AMRC has grown to include 90 industrial partners from sectors such as aerospace, medical, automotive and construction, and it has become a model for conducting collaborative research to develop new manufacturing techniques and technologies. The AMRC and its partners are now a central offer for the Sheffield City Region’s Advanced Manufacturing Innovation District. The Boeing Sheffield announcement follows the new partnership between the University of Sheffield’s AMRC and McLaren Automotive. The AMRC is working with the supercar manufacturer to develop the advanced manufacturing Kia Motors UK tasked their training partner, Motiv8 International, with finding a central venue with easy access to launch the Stonic car range to their sales team. A 'hub' venue would be used as the ‘commander HQ’, with eight other venues used as sub venues. It was important to get cars inside and cater daily for 140 delegates. Parking for the Kia Stonics and guest parking were also musts. Motiv8 devised an immersive training experience across the site, including a ‘Campaign Speech’ beamed live via multi-media screens of the mighty Face of Steel. In-car learning took place outdoors and Motiv8 said Magna provided great service from start to finish. “The team was responsive both pre event and on site, and we would not hesitate to return to Magna.” City Report “Sheffield is playing a crucial role in a new Industrial Revolution for the UK” processes that will allow McLaren Automotive to ramp up production of the chassis for its future cars at its new Composites Technology Centre, within the vicinity of the AMRC. The investments will provide opportunities for the UK supply chain as Sheffield plays a crucial role in a new Industrial Revolution for the UK – one centred on science and innovation, but working hand-in-hand with industry. Meeting organisers can also tap into this Made in Sheffield hallmark of quality. The McLaren centre can deliver £100m of gross value added benefit to the local economy by 2028. Doncaster on course for meetings Another fast-growing hotspot for meetings and events in the wider region is Doncaster Racecourse where event spaces include one of the larges exhibition halls in Yorkshire (3,400sqm) and more than 40 private suites, able to accommodate from two to 3,000 people. A 154-guestroom Hilton Garden Inn is in the final stages of construction and the Garden Suite will have capacity for 500 people and offer panoramic views of the racecourse. Racecourse event sales manager Joanne Grainger says: “Doncaster is a real hub for innovation, entrepreneurship and investment within the Sheffield City Region. There is a real energy and enthusiasm among the business community here and, as such, coupled with the area’s outstanding road, rail and air links, the borough is becoming increasingly popular as a place to meet and do business.”