11 News Business cards worth a fortune Moving up Creative maverick and guerrilla marketing guru Shed Simove designs novelty gifts and already has his own banknote business card and a business scratchcard, too. Delivering one of the keynotes on Day 2 of International Confex, Simove, who also hit the news with his personal dating website featuring himself only – Shinder – launched his latest ‘fortune cookie’ business card from the show stage at Olympia London. “To get noticed in a crowded market, sometimes you have to turn a concept completely on its head… so I wanted to present a completely different type of business card to the event professionals at Confex. I thought: ‘Perhaps I don’t need a ‘card’ at all…’ So, this latest business ‘card’ from Simove comes in a silver packet and inside the packet is a fortune cookie…When the cookie is broken the slip of paper inside reveals a fortune that says: ‘In your near future, you have an event with Shed Simove presenting’.” On the back of the card are Simove’s full contact details, of course. We foresee some great event success in Shed’s future. John Kelly John Kelly has been appointed as senior marketing manager at BCD Meetings & Events’ MENA. Kim Collins Venues and Events International has appointed Kim Collins as SAGE account director. Ben Barnes Ben Barnes has joined events agency Top Banana as head of creative services. Globy Ouseph InterContinental London – The O2 has announced Globy Ouseph as general manager. Katie Housego Mash Media operations director Dan Edwards finds his true calling ahead of a billed performance of Humperdinck’s ‘Release Me’ at the Event Production Awards, 28 February. www.conference-news.co.uk Katie Housego has joined Church House Westminster as an events coordinator.