Conference & Meetings World Supplements Canada Supplement - Page 4

Canada From creating the world’s first pacemaker to discovering stem cells used in lifesaving therapies, to combatting some of the world’s deadliest infectious diseases, Canadian researchers have been forging a path toward a healthier world. Canada’s leadership in digital technology and robotics, is helping to change patient care through future-focused advancements in everything from medtech to medical manufacturing. The world’s second-highest number of bio-tech companies are concentrated in Canada. The 10th largest market for pharmaceutical sales, it is Canada’s infrastructure, talent and ready access to key markets that has drawn the world’s largest Life Sciences companies to the country, including Pfizer, AstraZeneca, Gilead, Novartis, Johnson-Johnson, and others. They are all conducting research, running clinical trials and manufacturing new drugs in Canada. Canada is also home to North America’s second largest Life Science corridor, the Québec— Ontario Life Sciences Corridor includes some 1,100 organisations, 490 graduate and undergrad programmes in biological and biomedicine sciences. Toronto alone, at the western edge of the Life Sciences Corridor and one of Canada’s most sought-after destinations to host business events, boasts some 37 research institutes and nine teaching hospitals, fueling innovation in medical research, biotechnology, development of 4 CONFERENCE & MEETINGS WORLD medical devices, pharmaceuticals and more. Leveraging academia to attract international events According to Robert Mercure, President and CEO of the Palais des congrès de Montréal, Life Sciences accounted for almost 40% of the conferences hosted at the Palais in 2018. The Metro Toronto Convention Centre hosted a record number of Life Sciences events last year, as well. Business Events Canada and its partner destination marketing organisations are busy working together with Canadian academia to help attract global events in the Life Sciences space. “Organisations are looking to host global conferences in destinations that align with their mission and values,” says de Visscher. “Initially, researchers may not see their area of study as a draw for tourism or business events, but we know having access to local knowledge experts is of growing importance to conference organisers—especially as it relates to creating meaningful and engaging content for audiences.” By tapping into Canada’s intellectual capital, business events become a conduit to grow innovation and economic development, thereby creating even more opportunities for innovation within each sector. Whether it’s Vancouver’s MIND programme, Montréal’s Cercle des Ambassadeurs, or Toronto’s Leader’s Circle, when leveraged, those local champions can help augment conference agendas, create professional networking