Conference & Meetings World Supplements Canada AI Supplement | Page 3

Canada
Alignment brings
ICT into sharp focus
Canada’s business events chiefs have built an innovative strategy
that is fostering a strong ecosystem aligning the country’s
economic sectoral strengths with its MICE offer
B
usiness events drive economies
and innovation, which is why
Business Events Canada is
focused on attracting conference
events from across the key economic
sectors in which Canada excels.
By focusing on the whole ecosystem,
aligning Canada’s key economic
drivers, academia, vibrant destinations
and conference infrastructure, Business
Events Canada offers conference
organisers access to Canadian
innovators and thought-leaders
to augment meeting agendas, in
addition to a safe, affordable and
welcoming location to meet.
“Having a sound strategy is crucial
to elevate Canada’s reputation in
an ever-evolving and competitive
environment,” says Chantal Sturk-
Nadeau, executive director of Business
Events Canada. “With that in mind,
we’ve aligned our marketing strategy
to Canada’s global trade priorities,
and are focusing on key priority sectors
where Canada holds a competitive
advantage, all while showcasing
the unique conference and event
experiences available here.”
In 2018 the economic sector strategy
is focussing on Canada’s ICT sector.
Innovate Canada
In May Business Events Canada
launches Innovate Canada, an
invitation-only event to attract
international business events to the
country. Targeting senior executives
within the economic sectors identifi ed
in the government’s international trade
priorities, Innovate Canada provides an
opportunity to showcase the country
as a smart place to do business and
to meet. Innovate Canada is held
in conjunction with C2 Montréal, the
world’s leading business conference
on creativity and innovation.
Guests of Innovate Canada will enjoy
exclusive C-suite experiences including
B2B exchanges, one-on-one meetings
and hosted tours of Canada’s centres
of excellence and leading companies.
Connecting high-level executives
from across disciplines and countries
provides unique insights into Canada’s
place on the world stage, within
Chantal Sturk-Nadeau
industry, for trade and investment, and
for consideration for business events.
Waterloo’s True North Conference,
in May, introduces leaders from
Adobe, Amazon, Aeryon Labs, Athena
Software, Buzzfeed, GM, Google,
Kik, Mattel, Pixar, Reddit, Samsung,
Uber, and others to Canada as they
redefi ne tech as a force for good. In
June, Business Events Canada attends
London Tech Week to showcase the
value of meeting in Canada to more
than 55,000 global attendees and a
very engaged tech audience.
Converging diverse, creative
and commercial interests across
industries, global conferences have
the power to transform communities
with the subsequent legacy impacts
of business events also known as
‘beyond tourism benefi ts’. More than a
marketing tool to attract conferences,
Business Events Canada's priority sector
strategy is a long-range economic
development strategy with far-reaching
benefi ts that will last long after each
conference has concluded.
More: www.businesseventscanada.ca
Published by Mash Media Group Ltd. Views expressed are not necessarily those of the publisher. No part of this publication
may be reproduced without the express written permission of the publishers ©. Editing by: Paul Colston CMW |
Design | Layout Mana Assoudeh, senior designer CMW | Printed by: Pensord Press Ltd.
Photos courtesy of Invest Ottawa, EEDC, Brian Ypperciel, Virtual Becomes Reality and Finger Food Studios.
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