Conference & Meetings World Supplements Australia Supplement | Page 4

Australia

Team Australia
A
Australia prides
itself on having a
mindset geared
towards collaboration,
the imagination for
discovery, and the
appetite for success.
It’s where people
uncover and exceed
their potential – a place
where creativity and
innovation thrives.
The Australian business
events sector is worth
more than AUD13bn
(USD11bn) a year to
the economy, and
received a further boost
with the recent release
of ‘Attracting Business
Events to Australia’, a
guide outlining potential
Australian Government
agency assistance to
support the industry
during the bidding and
event delivery process.
The Australian
Minister for Trade and
Investment, the Hon
Andrew Robb AO MP,
launched the initiative in
late 2014, recognising
that international
business events are
an integral part of the
government’s economic
diplomacy agenda and

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key drivers of knowledge
sharing and innovation.
“Business events in
Australia have a global
reputation for being firstclass, stellar events; They
showcase Australia’s
business capabilities,
foster trade and
investment outcomes,
facilitate stronger
people-to-people links
and make a significant
contribution to our
economy,” Mr Robb
said.
This whole of
government approach
ensures business
events are kept at
the foreground of
government agendas,
and provides a clear
framework to deliver the
support that bidding
and marketing business
events internationally
requires.
For the global business
events community, this
means Australia is open
for business and ready
to work holistically to
secure events. Australia
can provide associations
and their delegates
with a destination where
ideas can be brought

CONFERENCE & MEETINGS WORLD

to life through a broad
range of activities and
experiences, in a mature
and progressive business
climate supported
by infrastructure and
services that are second
to none.
Australia has a strong
economy which is
supporting a current
growth in infrastructure
development,
technology and hotel
inventory, adding to its
appeal as a business
events destination. The
country's key industry
sectors, including
creative services,
the digital economy,
medical and scientific
research and education
is driving investment and
innovation.
Add to this Australia’s
unique attributes,
including its wildlife,
stunning natural
environments, friendly
people and exceptional
food and wine offering,
and the result is a
formidable combination
of raw appeal and
sophistication that truly
means there is nothing
like Australia.

Above
Australia offers
variety, innovation
and wide appeal