Conference & Meetings World Issue 91 - Page 56

World Expo Ekaterinburg: reaching for the sky CMW goes East and finds a former Soviet industrial powerhouse now making a big pitch for global events ussia’s Urals powerhouse capital city of Ekaterinburg (1,800km east of Moscow) is one of the host cities for the World Cup 2018 and also one of the four bidding finalists for World Expo 2025. With Sochi Winter Olympics 2014 representing a recent global big event bid success for Russia, its key cities’ stock is clearly rising in the events arena. Founded by Peter the Great in 1723 and a key industrial staging post for evacuated Soviet wartime industry, the city of Ekaterinburg has an illustrious history, including the dark episode of being the location for the murder of the last Romanov Tsar in 1918. The city was also the powerbase of former president ½Ι₯́e•±ΡΝ₯Έ°έ‘•Έ‘”)Ι…ΈΡ‘”₯Ρ䁅́‘₯•˜½˜Ρ‘”±½…°)½΅΅ΥΉ₯ΝЁΑ…ΙΡδΈ)Q½‘…䰁­…Ρ•Ι₯Ή‰Υɜ₯́±•…‘₯ΉœΡ‘”)έ…δ₯ΈΝ­ε͍ɅΑ•Θ½ΉΝΡΙՍΡ₯½Έ)Ρ•‘Ή₯ΕՕ́…ΉΡ‘”₯ΡηŠeΜƒŠa­…Ρ•Ι₯Ή‰Υɜ)αΑΏŠd₯́„΅½‘•ΙΈ½ΉΩ•ΉΡ₯½ΈΩ•ΉΥ”έ•±°)•ΕΥ₯ΑΑ•™½ΘΡ‘”Ρ…Ν¬…ΉΡ‘”±…ɝ•ΝΠ)ΝՍ Ω•ΉΥ”₯ΈΡ‘”UΙ…±ΜΈ) 5\‘Ι½ΑΑ•‰δ™½ΘΡ‘”Ι••ΉΠ)½ΙΥ΄€Δΐΐ¬½ΉΩ•ΉΡ₯½Έ‘•Ω½Ρ•ΡΌ)Ν­ε͍ɅΑ•Θ½ΉΝΡΙՍΡ₯½Έ…Ήέ₯ΡΉ•ΝΝ•)™₯ΙΝЁ‘…Ή‘½άΡ‘”₯ΡηŠé•Ω•ΉΡ́₯Ή‘ΥΝΡΙδ)₯́±₯Ρ•Ι…±±δΙ•…‘₯Ήœ™½ΘΡ‘”Ν­δΈ)AΙ½™•ΝͽȁY±…‘₯΅₯ȁ±•­‘₯Έ°™₯ΙΝΠ)‘•ΑΥΡ䁑₯Ι•Ρ½Θ½˜Ρ‘”%ΉΝΡ₯ΡΥΡ”½˜ ₯Ω₯°)Ή₯Ή••Ι₯Ήœ…Ёё”UΙ…°•‘•Ι…°)UΉ₯Ω•ΙΝ₯Ρ䰁ѽ± 5\Ρ‘”½ΙΥ΄€Δΐΐ¬)݅́Ι½έ₯Ήœ™…ΝΠ°©ΥΝЁ±₯­”Ρ‘”₯ΡηŠeΜ)Ν­ε±₯Ή”ΈƒŠq=Υȁ­…Ρ•Ι₯Ή‰ΥɜαΑΌ•ΉΡΙ”(ΤΨ€Ό) ½Ή™•Ι•Ή”€˜5••Ρ₯ΉΜ]½Ι±(Ό)‰½Ω”θ)Q‘”Ν­ηŠéё”±₯΅₯Π)™½Θ­…Ρ•Ι₯Ή‰ΥɟŠeΜ)•Ω•ΉΠ…΅‰₯Ρ₯½ΉΜ)%MLT€δ€Δ)₯́„Ι•…ЁٕΉΥ”…ΉΙ•Ν½Υɍ”…Ή‘•±ΑΜ)½Υȁ₯Ρ䁑½ΝЁΝՍ ₯΅Α½ΙΡ…ΉΠ½Ή™•Ι•Ή•ΜΈ)]”‘…„‰₯œ₯ΉΡ•ΙΉ…Ρ₯½Ή…°‘•±•…Ρ₯½Έ…Π)½Υȁ½ΙΥ΄€Δΐΐ¬…ΉΡ‘”₯Ρ䁅±ΝΌ‘…Μ)΅…Ήδ₯ΉΡ•ΙΉ…Ρ₯½Ή…°‘…₯Έ‘½Ρ•±ΜΈQ‘₯ΉΜ)…Ι”΅½Ω₯Ήœ™…ΝЁ‘•Ι”…ΉΡ‘•Ι”…Ι”)ΉΥ΅•Ι½Ύ±½…°•ΉΡ•ΙΑΙ₯͕́…ΉΑ…ΙΡΉ•ΙΜ)ΡΌ‘₯͍½Ω•Θ™½Θ₯ΉΡ•ΙΉ…Ρ₯½Ή…°‰ΥΝ₯Ή•ΝΜΈ) ½΅”ΡΌΩ₯Ν₯ЁΎ…ЁαΑΌ€ΘΐΘΤ‡Št)Q‘”½Ρ‘•ΘΡ‘Ι•”]½Ι±αΑΌ€ΘΐΘΤ)‰₯‘‘₯Ήœ₯Ρ₯•Μ…Ι”A…Ι₯Μ°=Ν…­„…Ή …­ΤΈ)Q‘”Ν•±•Ρ₯½ΈΙ₯Ρ•Ι₯„…Ι”‰…Ν•½ΈΡ‘”)Ω₯…‰₯±₯Ρ䁽˜Ρ‘”αΑΌΑΙ½©•Π…Μ)‘•Ρ•Ι΅₯Ή•‰δΡ‘”ΉΕΥ₯Ιδ5₯ΝΝ₯½Έ°…Μ)έ•±°…́ё”…ΑΑ•…°½˜Ρ‘”ΑΙ½Α½Ν•Ρ‘•΅”Έ)Q‘”]½Ι±αΑΌ₯́‘•±•Ω•Ι䁙₯Ω”)ε•…Ί…ΉΡ‘”Ή•αЁ½Ή”₯͍́‘•‘Υ±•™½Θ)Υ‰…€™Ι½΄=Ρ½‰•Θ€ΘΐΘΐΡΌΑΙ₯°€ΘΐΘΔΈ)Q‘”‰…Ν₯ŒΑΙ½Α½Ν•‘…ѕ́…ΉΡ‘•΅•Μ)™Ι½΄Ρ‘”€ΘΐΘԁ…Ή‘₯‘…ѕ́…Ι”θ+Šˆ­…Ρ•Ι₯Ή‰Υɜ€Θ5…䀴€Θ9½Ω•΅‰•Θ(ΘΐΘԁչ‘•ΘΡ‘”Ρ‘•΅”ƒŠa ‘…Ή₯ΉœΡ‘”)]½Ι±θ%Ή±ΥΝ₯Ω”%ΉΉ½Ω…Ρ₯½ΉΜƒŠL™½Θ=ΥΘ)-₯‘́…ΉΥΡΥΙ”•Ή•Ι…Ρ₯½ΉΟŠdΈ+ŠˆA…Ι₯Μθ€Δ5…䀴€Μΐ=Ρ½‰•Θ€ΘΐΘԁչ‘•Θ)Ρ‘”Ρ‘•΅”ƒŠaM‘…Ι₯Ήœ½Υȁ-Ή½έ±•‘”°) …Ι₯Ήœ™½Θ=ΥȁA±…Ή•ΣŠdΈ+Šˆ=Ν…­„θ€Μ5…䀴€Μ9½Ω•΅‰•Θ€ΘΐΘΤ)ΥΉ‘•ΘΡ‘”Ρ‘•΅”ƒŠa•Ν₯Ή₯ΉœΥΡΥΙ”)M½₯•Ρ䁙½Θ=Υȁ1₯Ω•ΟŠdΈ+Šˆ …­Τ€Δΐ5…䀴€Δΐ9½Ω•΅‰•Θ€ΘΐΘΤ)ΥΉ‘•ΘΡ‘”Ρ‘•΅”ƒŠa!Υ΅…Έ …Α₯Ρ…³ŠdΈ)Q‘”Ν•Ι•Ρ…Ι䁝•Ή•Ι…°½˜Ρ‘” ΥΙ•…Τ)%ΉΡ•ΙΉ…Ρ₯½Ή…°‘”αΑ½Ν₯Ρ₯½ΉΜ€‘ %€°Ρ‘”)½Ι…Ή₯Ν…Ρ₯½Έ₯Έ‘…ɝ”½˜½Ω•ΙΝ••₯Ήœ)]½Ι±αΑ½Μ°Y₯•ΉΡ”Έ1½Ν•ΙΡ…±•Μ°)‘…́ͅ₯Ρ‘” %έ•±½΅•…±°™½Υȁ‰₯‘Μ°+Šqέ‘₯ ‘•΅½ΉΝΡΙ…Ρ”„ΝΡΙ½Ήœ₯ΉΡ•Ι•ΝЁ₯Έ)…Ή•ΉΡ‘ΥΝ₯…Ν΄™½Θ‘½ΝΡ₯Ήœ]½Ι±αΑ½Μ)…Ι½Ν́ё”±½‰”Έ+ŠqQ‘”ΑΙ½©•Π•Ω…±Υ…Ρ₯½ΈΑ‘…Ν”έ₯±°)Ή½ά…±±½άΎѼ™₯Ή½ΥЁ΅½Ι”…‰½ΥЁё”)Ω₯Ν₯½Έ½˜•… …Ή‘₯‘…Ρ”»Št)Q‘”ΑΙ½©•Π•α…΅₯Ή…Ρ₯½ΈΑ‘…Ν”έ₯±°)Ρ…­”Α±…”½Ω•ΘΡ‘”Ή•αЁ啅ȁ…Ή„‘…±˜Έ)…Ή…Ή‘₯‘…ѕ́έ₯±°…±ΝΌΑΙ•Ν•ΉΠΡ‘•₯Θ)αΑΌΑΙ½©•Π‘ΥΙ₯Ήœ•… •Ή•Ι…°)ΝΝ•΅‰±δ‰•Ρέ••ΈΉ½ά…ΉΡ‘”™₯Ή…°)Ω½Ρ”₯Έ9½Ω•΅‰•Θ€ΘΐΔΰΈ)]½Ι±αΑ½Μ…Ι”½Ι…Ή₯Ν••Ω•Ι䁙₯Ω”)ε•…Ί…Ή…Έ±…ΝЁΥΐΡΌΝ₯ΰ΅½ΉΡ‘ΜΈ)%ΉΡ•ΙΉ…Ρ₯½Ή…°Α…ΙΡ₯₯Α…ΉΡ́…Έ‰Υ₯±Ρ‘•₯Θ)½έΈΑ…Ω₯±₯½ΉΜ½ΈΡ‘”αΑΌΝ₯Ρ”Έ)Q‘”Ρ‘•΅•Μ½˜]½Ι±αΑ½Μ…Ι”)‘•Ν₯Ή•ΡΌΙ…₯Ν”…έ…Ι•Ή•Ν́½˜…Ή)™₯ΉΙ•ΝΑ½ΉΝ•ΜΡΌΥΉ₯Ω•ΙΝ…°‘…±±•Ή•Μ)½˜½ΥȁΡ₯΅”Έ)Q‘”΅½ΝЁɕ•ΉΠ]½Ι±αΑΌέ…́‘•±)₯ΈΡ‘”₯Ρ䁽˜5₯±…Έ°%Ρ…±δ°₯Έ€ΘΐΔΤ°ΥΉ‘•Θ)Ρ‘”Ρ‘•΅”ƒŠa••‘₯ΉœΡ‘”A±…Ή•Π°Ή•Ιδ)™½Θ1₯™—ŠdΈ%Ё‘ɕ܁ɕΑΙ•Ν•ΉΡ…Ρ₯ٕ́™Ι½΄€ΔΠΤ)½ΥΉΡΙ₯•ΜΈ