Conference & Meetings World Issue 91 - Page 31

Country Report Canada beyond nature BY CHANTAL STURK-NADEAU, EXECUTIVE DIRECTOR, BUSINESS EVENTS CANADA usiness Events Canada, a division of national marketing agency Destination Canada, realises that events can create a lasting legacy and can be the catalyst in introducing Canada’s export business interests to key influencers, business stakeholders, entrepreneurs and investors from around the world. Focusing on seven priority sectors where the country holds a competitive advantage: Aerospace, Agriculture and Food Manufacturing, Clean Technology, Infrastructure & Engineering, ICT, Life Sciences and Natural Resources, Business Events Canada has aligned these priorities with the areas in which Canada is recognised as a centre `W6VV6RखGW7G'VFW'6W"FVV7GV6FB6&&F6F7B'W6W76WfVG66F6f"767F6RvF( "FW7FFvVFvRWW'F6P( "$ef6ƗFF( "fFrFRW&fV7B6Ff"W"&w&P( "6FR7V7F0( "VGV6Ff֖Ɩ&6F&w&W0( "WFV6fRWGv&b6F7G26WF2B7W'BFRgVFVF2bVWFr6F&WGvVVGW7G'VfW'6FW2@vfW&VB6F26F2v&VFW"&W6V&6BfF6F2f'&BƖfR66V6W0GW7G'v6266VB`6W2FWfVr@Vf7GW&rfFfRVF6W2&6WWF62BVF6FWf6W26FvVW&FW2fW"BRbv&vVFvRFW7FR66VFrf"W70FRbFRv&VFBFP&fS6F7GW&ФFVP55TR6VG'&7G26VGb3&W6V&6W'2rVF6662BfW FV6r7F26F( 25B6V7F"2RF6PbFR6VG'( 2'&vFW7B֖G2@7BfFfRVFW'&6W2FPGW7G'&VVfG2g&vfW&V@FFfW26VFrvrv&fFBFRFW&F66V6PbFV6w'FW'62&w&RFW&R&RvW"67G2B&WGFW""d@F6VFfR6vW2FFRU2'&FVǒ#RFW&R&R3rC6W2FP6F5B6V7F"v6&GV6W2tEb4Cs6&BBRbFFFtEWBV"66VW2WrV'W6W72WfVG26F6vGW&RWfVBfFR6Fv6v&R'V@&VBFffW&VBWGW7G&W2BƖv0WBV"vFFR3"6fW&V6RG&V4dU$T4RbTUDu2t$@3