Conference & Meetings World Issue 91 - Page 24

Advertising Feature Macao is made for meetings Macao is made for meetings of all sizes offering fully integrated convention precincts, over 190,000 sqm of meeting space and 37,000 hotel rooms all within 30 square kilometres. There is ease of access via Hong Kong International Airport and Macao International Airport and three land gateways to mainland China. It is also a UNESCO heritage destination. Macao Trade and Investment Promotion Institute ( IPIM): IPIM is the government agency responsible for trade and investment as well as the promotion of Macao as a business events destination. It offers a one-stop service for business events and a series of support programmes to assist meeting and event organisers that are hosting events in Macao. Macao’s MICE industry has been growing significantly, the number of conventions and exhibitions held in Macao increased almost four fold between 2002 and 2016, from about 260 events to 1,276 the number of participants also increased to over 1.7m. ICCA (International Congress and Convention Association)’s latest Annual Statistics and Rankings report showed Macao achieving 17th place in the Asia Pacific region based on the number of association meetings held in 2016, up four places from 2015. The worldwide ranking was 72nd, an increased of 21 places compared to the 2015 figures. 10 Reasons for choosing Macao as a MICE destination: 1. Being 30km2 in total area, nowhere in Macao is far away. Everything is within 20 minutes travel time. This makes travel time short and enables delegates more time to fit everything in. 2. Macao has Asia’s largest integrated resorts incorporating meeting space, accommodation, entertainment, dining and retail. With 37,000 hotel rooms, there is 190,000 sqm space for exhibitions and meetings. Meeting planners can sign contracts with fewer hotels/venues as a result. 3. Macao is a relatively new destination. It has a constant stream of new venues, hotels, attractions to offer meeting and event planners. In addition Macao boasts a spectacular skyline, contemporary architecture and growing number of unique attractions like the Eiffel Tower at Parisian Macao, Wynn Palace Performance Lake and Studio City Macao’s Golden Reel ride. 4. Macao is an open trading port providing ease of access to the world’s second largest economy (China). Across the border from Macao there are approximately 109m people in Guangdong province, one of China’s most prosperous regions. There are also about 200m people in Lusophone countries that share a common Portuguese colonial legacy with Macao. Over 3bn people are within five hours’ flight time from Macao, and many of them belong to emerging markets that have shown sustained and rapid economic growth. 5. Macao is a unique blend of Chinese and Portuguese cultures, something reflected in its cuisine, festivals, architecture and lifestyle.