Conference & Meetings World Issue 91 - Page 22

Big Interview at this year’s edition, complete with a series of conferences set up like a school offering education and even accreditation. “Warsaw is an attractive place for business,” says Berus. “It reflects the present state of our strong economy. After the global financial crisis things weren’t wonderful here for around a year; we noticed a drop in business, which everyone experienced. But we started to see things rise almost immediately in 2010 – and for the last three years we have witnessed a booming economy again, with GDP growth of more than 4%. “And some emerging sectors are especially active, catering for 22 / Conference & Meetings World non-traditional industries; modern technology rather than heavy plant machinery. That’s why we decided to run our own ICT Live event, which reflects this.” So, with her feet now under the table at her new desk, what are her aspirations for the new role? Berus says that her years managing Expo XXI have taught her some important lessons about building business successfully. “You have to respect all people working with you, both your internal and external clients. You cannot exist without the service people, hall managers, plumbers, stand constructors etc, and you cannot be on top of things when you are not sure if the job is being / ISS U E 9 1 Above: Ptak Warsaw has 143,000sqm of space and working to transform 8,000sqm into standalone conference space for larger conferences done on that level. “Manage the venue smoothly, develop it to the next level, build recognition for the venue in the international marketplace, and ultimately connect organisers with the people they exist to help,” says Berus. As she sets about achieving the same success she reached at Expo XXI, one thing is for certain; the coming months will be very busy for Berus and the team at Ptak Warsaw. “Only an active approach will pay off; you have to be seen and be respected in all major industry environments. Smooth co-operation will be required with all market players to be sure the job is done properly,” she says.