Preview
Going beyond one-to-one appointments
– SAYING HI TO ENGAGEMENT AT IT&CM ASIA AND CTW ASIA-PACIFIC 2019
o-located industry
tradeshows IT&CM Asia
and CTW Asia-Pacific
2019 return to Bangkok at
the end of September with a re-designed
programme and engagement activities
designed to provide lead generation
between suppliers and buyers beyond the
standard one-on-one business
appointments.
Activities include Brand Showcase
Presentations, Exhibition Walkabouts
and Meet-The-Corporates and these
have seen adoption by close to 20 brands
as they reach out to niche buyer
segments.
So what do these features entail?
Brand Showcase Presentations are
20-minute sessions open to MICE,
Association and Corporate buyers and
media.
Exhibition Walkabouts target
association buyers and media and will
take place in pavilions and on stands
during 4 x 1-hour guided sessions over
two days.
Meet-The-Corporates is a
speed-dating format for up to 12 IT&CM
Asia exhibitors to meet and connect with
CTW corporate travel/procurement
professionals over 2 x 1 hour sessions
over two days.
“IT&CM Asia continues to be an
important event on our annual calendar
of activities in key markets, and we are
excited about returning as an exhibitor.
In addition to our one-on-one meetings,
we have chosen to take advantage of the
Brand Showcase Presentation and
Meet-The-Corporates platforms to
highlight our city’s appeal, explain the
support Dubai Business Events can offer,
Highlights
at a glance:
• Re-designed 2019
programme features
new engagement
sessions: Say Hi To
Everyone, Brand
Showcase
Presentations,
Exhibition
Walkabout and
Meet-The-
Corporates
and build new connections with the
wider business events community, and
especially corporate buyers,” says Steen
Jakobsen, Assistant Vice-President of
Dubai Business Events.
Another newly added segment to the
show this year is ‘Say Hi to Everyone’.
Formatted as an interactive ice-breaker
and helmed by MICE Strategist and
Hospitality Consultant David Barrett,
this session allows all delegates to get a
sense of who’s who at this year’s show
and to identify profiles they would like to
meet across both events, kick-starting
connections before business days begin.
As more brands look to engage target
segments beyond the One-On-One
appointment format, TCEB will be
presenting its ‘Corporate Exchange,
Exclusively Thailand’ networking. It
mirrors the new ‘Meet-The-Corporates’
format, and will feature up to 48 Thai
suppliers, who will meet corporate
buyers over two days.
“Our partnership with IT&CM Asia
in launching the Corporate Exchange,
Exclusively Thailand initiative is a
perfect match with our new branding,”
said Mrs Nichapa Yoswee, Senior
Vice-President – Business of Thailand
Above: New features centre stage in Asia
Convention & Exhibition Bureau.
Meanwhile on the CTW Asia-Pacific
front, sponsor CWT will be fronting a
light-hearted interactive session for all
CTW delegates over coffee and tea in a
corporate networking exclusive.
New exhibitor and sponsor OMT
Group joins the line-up of luncheon,
cocktail and dinner hosts that includes
Accor Bangkok & Hua Hin Hotels,
Conrad Bangkok, Japan By JTB, Marina
Bay Sands, TCEB and more.
Hosting not one but two functions,
this ASEAN-based DMC is aiming to
promote its MICE-based itineraries
through its Networking Lunch Europe
Cruise Preview and Networking Chao
Phraya River Cruise Dinner. The latter
is also open to invited exhibitors.
As strategic partner, TCEB will
continue to host the Opening Ceremony
and Welcome Dinner, pre-show city
tours of Bangkok and post-show tours to
Ayutthaya and Khao Lak.
IT&CM Asia and CTW Asia-Pacific take place
24-26 September at Bangkok Convention
Centre at CentralWorld, Thailand
ISSUE 102
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• Take-up of new
activities by
brands including:
Dubai Business
Events, India
Tourism, Japan
National Tourism
Organisation,
Japan by JTB,
Macao Trade and
Investment
Promotion
Institute, MICE
Excellence Center,
Royal Orchid
Holidays, Taiwan,
Thailand
Convention &
Exhibition Bureau
• Branded and
sponsored targeted
functions remain
popular, with more
invited exhibitors
this year
• Multiple space
expansions at
largest Asia-Pacific
MICE showcase
CONFERENCE & MEETINGS WORLD
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