Conference & Meetings World Issue 102 - Page 28

Advertising feature Cape Town Attracting the World CONVENIENTLY LOCATED, IN THE SAME TIME ZONE AS MANY EUROPEAN COUNTRIES, CAPE TOWN HAS DRAWN PIONEERS, TRAVELLERS AND THE WORLD’S BUSINESS LEADERS FOR YEARS. he city’s beauty is renowned, as is the food and unique experiences awaiting visitors here. But, looking up towards Table Mountain with the historic port at its back, it is the impressive Cape Town International Convention Centre (CTICC) that is drawing today’s business visionaries. When the CTICC opened its doors in 2003, it was widely anticipated that visitors from around the world would be welcomed to this attractive new venue in Cape Town. Those aspirations have been met on all levels. After 16 years, the CTICC has become an iconic attraction on the business-tourism map of Cape Town, South Africa and indeed Africa. While CTICC 2 was always planned, it was only due to the success of the centre that it could be realised. The centre recently increased its capacity and flexibility of physical space. This expansion allows for higher delegate numbers - up to 20 000 - across both CTICC1 and 2, and an increased variety of events that can be held concurrently. T For a convention centre to contribute significantly and sustainably to an economy, it needs to be invested in that economy and its people. The CTICC has injected more than R40.0-billion into the national Gross Domestic Product (GDP), with over R35.0- billion, contributed directly to the Western Cape economy. In excess of 115 000 jobs have been created, and sustained, since its inception, thanks to the more than 7 400 events hosted by the CTICC over the past 15 years. 589 of these were international conferences, focused on the sectors identified by the City of Cape Town for trade and investment growth: oil and gas, tourism, agro-processing, business process outsourcing, renewables, and film; electricity, water, ICT, logistics and financial services; education and health. The centre has more than 106 future bookings for international events already secured till 2026. By attracting global associations to the city for these events, the CTICC provides a vital platform that contributes towards growing expertise, knowledge and skills in all these areas in the city, region and the country. It thereby strengthens local competitiveness and potential and underlines Cape Town’s global standing as a premier world-class meetings and events destination. Call +27 21 410 5000 | Email Visit and connect to possibilities.