Conference & Meetings World Issue 102 - Page 12

Preview Brave new IBTM World Corporate Buyer Programme debut Corporate Buyer Programme is a new exclusive package on offer by organiser Reed Travel Exhibitions for the 32nd edition of its global MICE show IBTM World, 19-21 November. The show returns to Fira Gran Via in Barcelona and the Corporate Buyers Programme is a new offer targeted at C-suite and senior industry planners. The programme also gives corporate event planners an opportunity to network with peers in an exclusive setting, and take advantage of an appointments booking system with exhibitors if they wish. IBTM World’s Association Programme returns and will be run in partnership with the Association of Association Executives (AAE). It will take place on Day Two of the show and promises expert insights and knowledge on the key challenges faced by association event organisers. This year’s event will also feature a new immersive hub designed to inspire entrepreneurial industry talent, as well as showcasing some of the latest event technology. David Thompson, Event Director, IBTM World, said: “We’re taking a highly targeted approach to engaging senior corporate event planners with our new Corporate Buyers Programme, as well as building on the new Association Programme to cater for the different needs of our audience. As ever, the show will include a packed programme of expert speakers, meetings and networking opportunities, and we’re looking forward to 12 / CONFERENCE & MEETINGS WORLD Above: Barcelona bound again for 2019 in Gran Via, the RTE team has a range of programmes in store announcing more details in due course.” RTE expects to welcome over 2,800 exhibitors from over 150 countries, as well as 3,500 buyers. At IBTM World 2018, 77,650 pre-scheduled business meetings took place over the three-day event. Hosted buyer registration is still open for 2019 at: buyers/ Accelerate into a mentorship programme “ Influencer marketing is all about sending the message from an expert point of view to your target audience through the right channels. / ISSUE 102 IBTM World 2019 will also see the launch of an investment and mentoring programme for young entrepreneurs, called the Event Business Accelerator. The programme is designed to give a platform for people with an idea, product or service relevant to the events industry the opportunity to participate in an intensive mentoring programme. It will culminate in a live pitch for funding to a panel of potential investors at IBTM World. Event Business Accelerator mentors will support the young entrepreneurs as they develop and scale their ideas, ahead of pitching for funding to help bring them to fruition. The live pitches will take part on a central stage at the heart of the show floor on 19 and 20 November in a new immersive zone, IBTM Accelerate. IBTM Accelerate will also feature interactive discussions for the next generation of event planners; an ‘Influencers of MICE’ series led by ex-MPI President and Founder of Word of MICE Mariska Kesteloo; Future Focus – a series of sessions focusing on the future of the MICE industry, curated by Alistair Turner, and the IBTM World Tech Watch Awards which will be presented in the zone. Kesteloo says: “Influencer marketing is a broad and reasonably new topic. A lot of people have heard or read about it (in relation to the Fyre Festival, for example) but using it in our sector on a B2B level isn’t yet commonplace... Education is needed and there’s no better way than to ask the influencers themselves why influencer marketing is so important with so much potential in our industry. “We’ll be answering questions such as; ‘what is influencer marketing?’ and ‘how do you become an influencer/ vlogger?’ There will also be panel discussions with suppliers and influencers who have experience in specific campaigns, as well as with influencers about the future of influencer marketing. “Influencer marketing is all about sending the message from an expert point of view to your desired target audience through the right channels. Every day you can be in touch with your desired target audience; it’s not just one picture or one blog, but also video, teasers, podcasts and webinars. “All activities, both online and offline, can be aligned with your strategic plan to reach your goals.”