SITE
The
Bangkok
Manifesto
1. Every stakeholder in the incentive travel community
should embrace social responsibility as a core part
of their business philosophy and recognise that our
business practices and policies will define how that
responsibility is exercised.
2. Relationships and teamwork build business results,
not isolated individual effort. And nothing creates and
strengthens relationships more effectively than shared
incentive travel experiences.
3. Incentive travel contributes significantly to economic
growth, partnerships within and between organisations,
and innovative thinking by both participants and the
organisations that create the programmes.
4. The interests, aspirations and perspectives of
incentive programme participants should be placed
centre stage in our industry’s strategic thinking and
advocacy work.
5. The definition of luxury has changed. The era of logos
and brands is ending. Luxury in future will be defined by
authentic, unique and personal experiences.
6. Incentive travel helps to create corporate cultures that
are fuelled by motivation and focused on future success.
7. Inclusivity should become a critical concept for our
industry – we believe that incentive travel changes
behaviour and builds motivation at all levels of an
organisation.
8. Our industry must encourage more second and
third-tier cities and non-urban destinations to embrace
incentive travel as part of their business mix, highlighting
that success in our business is not dependent on
massive infrastructure or investment.
9. Incentive travel drives human capital excellence and
innovation within destinations, with profound benefits for
other targeted business segments.
10. Emerging destinations that include incentive travel
in their strategic plans will experience faster economic
growth and human capital development than would
otherwise be the case.
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