THETRADETECH DA I LY
interview
THE OFFICIAL NEWSPAPER OF TRADETECH 2018
EXHIBITOR’S VIEW
Google advances its cloud
services for finance
GOOGLE CLOUD MADE ITS FIRST APPEARANCE AT THIS YEAR’S CONFERENCE AND THE TRADETECH DAILY SPOKE TO THE FIRM
TO FIND OUT MORE ABOUT ITS INTENTIONS FOR THE CAPITAL MARKETS.
What prompted the decision for Google Cloud
to participate at TradeTech this year?
TradeTech is an important industry event that
attracts key influencers from the equity trading
community. We exhibited at the conference to
make the broader capital markets community
aware of how they can transform their busi-
nesses with Google Cloud technology.
What were your key takeaways from the
event?
It was great to see the excitement about
cloud, data analytics and machine learning
across the board. Capital markets firms are
embracing these technologies not just as a
driver of marginal efficiency, but as an enabler
of fundamental innovation and disruption in
financial services. Just a few years ago, the
excitement was tempered by scepticism, no
more.
The technology conversations have moved
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THETRADETECH DAILY
beyond the IT organisations and innovation
groups, we now see the business leaders think-
ing about how to transform their businesses
by doing smart investments and strategic
partnerships in these areas. There wasn’t a
single session at TradeTech that didn’t include a
technology reference!
At Google, we are excited about partnering
with capital markets firms to help them through
their transformations. Our strength in data
analytics and machine learning, as well as our
innovation culture is a great fit for the needs of
the financial services industry.
What messages are you aiming to put across
to Europe’s buy-side equities traders?
Buy-side firms are facing increasing challenges
as customer expectations grow, fintechs disrupt
the industry and regulatory changes make
compliance demands more complex than ever
before. Google Cloud provides them with the
technology they need to:
• generate alpha by testing more strategies
with cost-effective grid computing, and
leveraging data to understand market forces
and undiscovered trading strategies;
• mitigate risk by ensuring trading compliance
and policy adherence with optimised trade
surveillance;
• create a more flexible and scalable technolo-
gy platform.
What are Google’s ambitions within the finan-
cial services sector in relation to trading and
technology in particular?
Our philosophy is that every layer of technical
capability should be born secure, saving cus-
tomers time and investment so they can focus
on their business and driving alpha. We seek
to help firms take advantage of cutting edge
capabilities and technologies that are always
up-to-date in driving business results.