Comstock's magazine 0818-August 2018 - Page 90

n SEED ROUND: MEET THE FOUNDER GARRETT LARSSON RHOMBUS SYSTEMS With his previous company, Mojave Networks, Garrett Larsson specialized in mobile security, using a cloud-based approach to detect threats and protect company data. Then, when he was ready to start a new company, he realized that one system long over- due for an upgrade was video security. He was convinced that most video security systems suffered from a lack of intelligence. He created Sacramento-based Rhombus Systems, a cloud-managed video security start- up, because he believes security cameras should be easy to use, inexpensive and, most of all, smart. With Rhombus Systems cameras, customers can view and share live streams, manage unlimited locations from one console and set up other features, such as alerts. The technology uses facial recognition to iden- tify intruders and analytics to track the number of people in different rooms or buildings. The company launched in late 2016 and now has customers in a variety of industries, including technology, construction, manufac- turing and schools, Larsson says. Tiburon My backup name for the startup was....................................................... astronaut If I could have any other job, I’d be an....................................................... The book that best represents my approach to business would be.. .................. The Alchemist by Paulo Coelho ............................................................................................................ customers not finding My biggest fear about launching was ......................................................... value in our products . . ............................................................................................................ be passionate If I could give advice to my younger self, I would say......................................... (about the product/idea) . . ................................................................................................................. HAS THERE BEEN ANY PUSHBACK ABOUT PRIVACY CONCERNS? “With any type of se- curity solution, there is always a privacy concern. We really make sure our customers are aware of these potential issues and applicable laws, which often eases any potential concerns and educates them at the same time. In the U.S., there’s a lot of video security already, and there are federal and local laws that protect privacy.” HOW DO YOU PITCH YOUR SECURITY CAMERAS TO A COMPANY? “Usually they’re calling us, pitching us on why they want something like our product. Generally, their current solutions are painful to manage or expensive. Also, a lot of industries need systems for compliance or legal reasons. Our system gives them a sense of comfort that they can have extra eyes on any of their spaces whether it be offices, data centers or school campuses.” For more on Larsson and Rhombus Systems, read Russell Nichols’ “Startup of the Month” column at comstocksmag.com. 90 comstocksmag.com | August 2018