Comstock's magazine 0419 - April 2019 - Page 62

n CANNABIS Since medical marijuana was legalized in California in 1996, some senior living facilities have already adopted rules for storing and dispensing years ago, Read says. But expand- ing those policies for recreational use can be complicated. They must balance the needs and comfort of the community with requests to use onsite. In many cases, Read notes, those requests are coming from family exploring options for an aging relative. “The children of these senior communities residents ask, ‘Can my mom use this vape pen that helps her sleep at night? Will you store the capsules that help him relax with this pain in this foot?’” Read says. “Now that it’s legal in California, these communities are realizing we have this policy of no smoking inside, but how do we legally tell these people you can no lon- ger have these medications? It’s tough from a policy perspec- tive and from a marketing standpoint.” Further complicating matters is the fact that facilities receiving federal funding are prohibited from allowing use of marijuana, which remains illegal on the federal level, on the premises. Sally Michael, president of the California Assisted Living Association, says the group has been providing educational sessions on the topic “in response to interest from members.” Another session “examining state and federal laws, regulatory requirements and clinical issues” is set for an industry confer- ence and trade show in June. Those discussions are sure to evolve, especially as the older customer base for cannabis grows. Current trends for boomers are expected to continue increasing as use becomes even more normalized. And that will mean even more business for dis- pensaries like F Street. Purchases by seniors and boomers customers made up 24 percent of his sales so far this year — nothing to scoff at in a college town where the median age is a bright-eyed 25. Given the number of early retirees in the area, Read expects those numbers to only grow in the years as more cannabis-loving cli- ents mature into their elder years. “Seniors are the fastest growing demographic,” he says. “We have a lot of folks in that post-40 age demographic that we absolutely want to create a great experience for too.” n Torey Van Oot is a former political reporter for The Sacramento Bee and currently covers politics and government for Minneso- ta’s Star Tribune. On Twitter @ToreyVanOot. A BENEFIT TO SUPPORT GET READY FOR ENTERTAINMENT, SNACKS, DRINKS, DANCING AND MINGLING AT THE MIDTOWN ASSOCIATION’S ANNUAL FUNDRAISING EVENT THURSDAY MAY 16TH, 2019 FACES NIGHTCLUB, 2000 K STREET 6:00PM - 9:00PM ALL STAR LIP SYNC BATTLE OUTDOOR GRAZING TABLES ONE - OF - A - KIND COCKTAIL HOUR GET TICKETS NOW: MIDTOWNLOVESYOU.EVENTBRITE.COM *Limited sponsorship opportunities remain! Call 916-442-1500 for more information CADA | 3Fold | Golden Pacific Bank | Tricorp Group Councilmember Jeff Harris | Councilmember Steve Hansen | Supervisor Phil Serna Republic Services | Mohanna Development | Sacramento Regional Transit | RC Fischer & Co. Downtown Sacramento Partnership | Honey Agency | D&S Development | Visit Sacramento City of Sacramento Economic Development | Pappas Investments | The Hodgson Company The Golden Bear; Kru | Sacramento 365 | Grant Bennett Associates | Townsend, Calkin, Tapio The Limelight | Love Laundry | Paragary Restaurant Group | Canon | AECOM | Purser Bookkeeping Park Mobile | John Ellis & Son | DBI Beverage | Mason Smith Success Strategies | Delfino Madden StoneBridge Properties | Heller Pacific | Fulcrum | Urban Elements | Whisler Bookkeeping 62 comstocksmag.com | April 2019