Comstock's magazine 0319 - March 2019 - Page 99

SPECIAL PROMOTIONAL SECTION FOUR STEPS TO MARKETING SUCCESS What to consider when selecting a marketing firm BY KELLY AZEVEDO In order to survive, every business has to continually make sales, and in the 21st century, that means a mix of traditional and digital marketing to nurture exist- ing customers and bring in new clients. While some companies build an in-house marketing team to develop and execute strategy, smaller businesses find it more cost-effective to work with a marketing firm. Working with professionals has its own challenges. If you’re going to get the most out of your investment, it’s import- ant to set your expectations early on. Find- ing the right firm for your business comes down to four simple, but not always easy, steps. March 2019 | 101