Comstock's magazine 0319 - March 2019 - Page 4

WOMEN IN LEADERSHIP Wallrich Creative Communications NURTURING TODAY’S BRANDS AND TOMORROW’S TALENT  I PICTURED ABOVE: LILA WALLRICH WITH OLIVER GALL | ONE OF THE OFFICE NURSERY’S FREQUENT GUESTS. f you follow branding, marketing, has radically evolved since Wallrich set advertising or digital strategy in up shop. Her coping strategy has been to the Sacramento region, you’ve keep pace with change while focusing on probably heard of Wallrich, an agency providing solutions that function as smart as they look. Creative Director and CEO Lila Wallrich founded the company in 1990, but began her career as a graphic designer in 1986.  the fundamentals.   “We drill down into each client’s situation looking for creative hooks to set for their specific audience,” says Wallrich. “While our industry continues to transform, we’ve wrapped our arms around those changes to Wallrich admits that fear of failure was give our clients the benefit of best practices an early and ongoing motivator. Now in every medium.”  approaching her thirtieth year in business, she worries just slightly less. “When I look at the work we’ve done, and the clients we’ve had the privilege of supporting,” says Wallrich, “I figure we must be doing something right.”  That progressive attitude also applies to the Wallrich workplace in support of staff raising a family. The onsite nursery is well stocked and available for any childcare pinch. Wallrich has recently made remote working a viable option as well. “I used to Her team’s approach mixes hard data be resistant to telecommuting, but my team with splashes of wit and visual flair to has proved that we can be more flexible develop compelling and intelligent without compromising quality or quantity,” work that influences behavior and noted Wallrich. “If I’m going to demand strengthens brands. The agency itself excellent work, I need to respect the whole has been thoroughly time-tested. From person creating it. And baby laughter is technological advances to shifting great stress relief.” consumer habits, the marketing industry “ We work a lot like a strong family should — flexible and supportive, but holding everyone to the highest standard. — LILA WALLRICH Creative Director and CEO ” 8801 Folsom Blvd., Suite 190 Sacramento, CA 95826 916.325.2155 CLIENT PROFILE